Email Marketing: 1-Hint That Will Change Your Opt-In Subsribers from Drive-By-Clickers to Responsive Learners

Marketing by Email is by far the most sought after subject with online marketers today because if done right, it could explode your business name and the "You" brand across the Internet. The reason Internet marketers search daily for any type of tidbit or tip is because it can be the most frustrating of all avenues in building your business online.

Check out the Warrior Forum sometime and search for keyword terms like "Subscriber List", or "Email Marketing" or even "Auto-responder" and you will find hundreds upon hundreds of posts, threads and comments about how to best communicate with a list of email subscribers.

If you have built a list of Email Subscribers and are not having luck with engaging them from your message, you might just be leaving out one very import ingredient, but keep reading, I will get there, I promise.

Before I share my one hint, I think it's extremely important to ask the question, "Why do people sign up for my list in the first place?" The answer may be different for different business models, but for the most part, in some form or another, "You" have convinced them that due to your expertise, knowledge and insight, they may benefit in someway by knowing what you know.

• People subscribe to YOUR email list because they want to know what you know, but ultimately you have to get them to participate. But how do you do that?

One of the mysteries of email marketing revolves around "How to engage your Readers?". What baffles most marketers who have large subscriber lists, is the fact that a hefty percentage of them either don't open the message at all, or open the message and may only skim through the highlights, or maybe they read the entire note, but don't follow strategic links that you have provided to allow them to learn even more. I call these folks "Drive-By Clickers." They love being on the list, but rarely act when asked to.

If you are like me, tracking website and subscriber statistics, is a major key to learning what your readers are telling you. But sometimes just looking at the numbers only won't give you a clear picture of what is in the mind's of those reading your material. With Email Marketing it takes a different approach to understand what drives people to do what they do.

Engaging your email subscriber list can be difficult and frustrating at times, but with the right approach you can turn your readers into ones that can't wait to hear more of what you have to say.

I have subscribed to many lists in the past and I have to admit I was one of those "Drive-By" clickers. Yes, if the subject line was catchy I would open the email, but generally I skimmed for things that might interest me but ultimately deleted the email. Why did I do that? One reason, 90% of what came to my inbox was nothing more than a call to get me to buy something.

Don't get me wrong, offering your email subscriber list something of value by purchasing your program or an affiliate program is a good thing because back end sales can bring marketers true online income. But the question that should be asked is, "Is the owner of the list just trying to sell a product to make a quick buck, or are they truly interested in building a relationship?"

• If YOUR email marketing list is all about selling the next best e-book, or super duper software program, can you really say that providing VALUE is the intention?

To really provide value, you first need to know what your subscribers are looking for. How do you do that? ASK!!!

What is the 1-Hint that could turn YOUR email subscribers into engaged readers instead of Drive-By Clickers? Ask them what they want, it's that simple. But don't just ask a question in an email and hope that they will respond, ask in the form of a SURVEY.

Surveying your email subscriber list is the perfect way to find out everything you need to know about your readers. Not only will you find out what they want and need, you will gain a better understanding of what to offer them. Let me say that again.

If you know what your opt-in email list wants, won't you be better equipped to provide it to them?

Below is an example of a brief survey that I sent out to a small list of Opt-In subscribers. Let me provide a little background first. Over the last couple months I was able to generate a small list of subscribers, 27 at the time I sent I sent out the survey, all Network Marketers, and I have been communicating with them about once a week, maybe a little more.

After about 10 emails, a pattern started to emerge. I had lots of "Drive-By Clickers." So, I decided that I wanted to find out exactly what these 27 folks really wanted to know or needed to be successful in their Home Business venture.

So I put together a survey at a site called Survey Monkey, and sent it out to my list.

See below for the results.

These survey questions might have been a little direct, but the response and answers gave me a huge insight to the needs of my subscribers.

Based on the responses of question #1, I found out that many of my subscribers were new to MLM. This gives a great angle to help provide initial facts about the industry and lead into sharing how important internet training is.

Question #3 shows that a majority of the list still uses some of the older methods of MLM which could lead me into providing value with Attraction Marketing tips and techniques.

Question #5 is my favorite. It underscores the fact that there are a lot of people out there in Network Marketing who are not earning their way. This might lead me to show them how people can add multiple streams of income to their portfolio while continuing to build their main Home Business.

Of course the last question shows the responses of the things that frustrate them the most about building their business, which leaves the door open to a whole host of communications to address their concerns.

• Surveying your Opt-In Subscriber list is a great way to not only engage your readers, but could give you the insight of how to market to them more efficiently and turn some of those Drive-By Clickers into responsive learners.

Building a Home Business requires many parts working together in unison. If you are looking to expand your knowledge, no matter what type of marketing you are in, Network, Affiliate, or Internet Marketing as a whole, then join me as a Renegade Marketer and start learning the key ingredients necessary to succeed in business today.

Thanks,

Mike Witt

www.Mike-Witt.com

Best Online Jobs for Couples