In the business world, autoresponders are profusley used as an e-mail marketing tool to generate automatic customized responses to customers’ messages. Here are a few tips that will help you creatively and productively use autoresponders to convert casual visitors into profitable customers.

1. Offer a free email course - Free courses that are delivered via email are very popular, and people sign up for such courses on a regular basis to learn more about a topic of interest to them.

2.Provide excerpts of your ebook - If you’re selling an e-book, software program, home study program or coaching membership, use an autoresponder to deliver a brief sample, excerpt, or time-limited trial. This will allow your customer to download the eBook or just to read it as an email when you send chapter by chapter over a period of time.

3. Use your autoresponders to publish an ezine - The autoresponder's instant send feature enables you to send periodic EZines and newsletters while automatically accepting and removing registrations.

4. Making a sample issue of your ezine available by autoresponder can help you increase the number of visitors that subscribe to your ezine.

5. Publish an article announcement list - With broadcast capable autoresponders you'll be able to easily send out your announcements and keep in touch with people that enjoy your writing.

6. Keep your affiliates working for you - Include a handy resource that your affiliates can use to successfully go out and promote your business.

7. Give testimonials - People will trust you more if you give examples of present or past customers who have enjoyed your product.

It takes a lot of contact with potential customers before they trust you enough to give you their money. By using the above methods to create a systematic approach for your follow-ups, you're making it crystal clear what you're offering and how it'll benefit the prospects.

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