Email Marketing for Realtors: Easy Ways to boost your Open Rates

Direct mail marketing is one of the preferred avenues of advertising for realtor sand real estate professionals in general. But one obstacle that you as a real estate professional is low open rates. Your open rate is the number of recipients who open and read through mail sent by you. So improved advertising effectiveness can be accomplished by increasing open rates. Here's how you do that:

• The reader should be attracted to the subject
• It should be short enough to retain reader’s curiosity
• It need not be in a sentence form
• Use phrases and colons, semicolons

• Too many images can slow down loading of the mail causing the reader to lose interest
• Images should be of acceptable quality and relevance to the subject
• Try to keep images at bottom of the mail except for company logos, as only the top of emails appear in the preview pane
• The photos or plans or maps of the realty can be sent as attachments

• Marketing should be targeted based on available details like income, spending habits and other characteristics.
• Spamming can cause recipients to directly report you to ISPs and ESPs and reduce open rates drastically
• Target each market segment separately. For example:. B2B users, monthly wage earners, VIP customers and more.

• Address recipients warmly, without being too informal
• When an in house mailing list is used, try to use name of executive who interacted with the particular recipient in ‘from’ field
• In case of sourced lists, use a reputed name in the organization or organization head in ‘From’ field

• Use numbers and graphs in the mail content to drive points home
• Text should be compelling and should evoke a feeling of agreement with the recipient
• Take care to prevent any trace of contradicting data in the content

• Make sure your mail gets white-listed by spam filters by asking customers to add your emails to their safe address list
• Make sure any discounts or deals are prominently displayed in your emails
• Make sure you answer all your customer emails after sending a campaign

The domain of email marketing is plagued by spammers and care should betaken to prevent unabashed intrusion into privacy of recipients. This can helpmaintain a clear reputation with existing customers. Even though most real estate deals usually do not get completed over the Internet, email marketing is a good way to showcase homes and get customers interested in what you're selling. Above all, adhering to good email marketing practices, such as always getting permission to email recipients, is a great way to increase open rates.