5 Tips for Crafting Effective Email Surveys

Crafting an effective email survey that successfully gathers the information you need can be a very challenging task. For this reason, we've studied the five elements for creating email marketing surveys that get the attention of your customers.

The purpose of your survey should be defined clearly before anything else. The survey should be brief and concise because if not, readers will not be inclined to finish it. Although some data shows that a 10 minute survey is ideal, remember that this is email and you may want to shoot for an even shorter survey. And don't forget those pesky little details, like when the survey should be completed by or what the customer will receive for taking the survey. You'll probably get more responses if you offer your survey takers a prize or gift for completing your survey.

It is necessary to keep the language of your survey easily understandable and simple, so that anyone – regardless of background – can follow it and finish it easily and quickly. The use of jargons and acronyms must be avoided as it may not suit global audiences.

It is very important to start the survey with some very simple and interesting questions. The beginning simple questions should allow the users to answer without thinking much and wasting time. The interesting questions should inspire the users to keep the reading going on to complete the survey without getting bored with it and leaving it half way.

When you create your survey and get ready to send it, let a small group of customers or your employees take it first, just to make sure everything makes sense. This can help you know if any minor details are skipped and can help you correct any silly mistakes that might embarrass you or your company.

Surveys must be sent between Tuesday and Thursday to avoid them being ignored by users .A well-written subject line must be crafted for your email, just so it captures the attention of your users.