Newsletters are news snippets that are sent through the medium of email. Most news agencies and information service providers usually send newsletters to their subscribers to reduce reader dependence on going to the website for news and updates. There are other entities that also send newsletters like email marketing entities. This is a technique of marketing that is used to sell by way of information. These marketers use their regular email campaign software to send out these newsletters as well. The premise is quite simple: sell information as the main product but make a subtle call to action at the end of the email to buy a product. This is a method that is usually done by pharmaceutical companies where the information is the onset of some kind of disease and the subtle information is the medicine itself. There are some drawbacks to this approach mostly as a result of the drawbacks of newsletters themselves. Some of these are:

1. Monotony. One of the oddest pitfalls of sending a newsletter is that information sometimes gets boring, even if it is very interesting and informative information. This regularly happens but is more a result of clubbing important information along with useless information resulting reader fatigue. The way out of this problem is to ensure that your newsletter articles are always filled with good news items and this can be judged by looking at the open rates and click rates from your email campaign software reports.
2. Email client issues. This is a general problem of sending HTML email in the first place but newsletters suffer more from this problem. The problem lies in the formatting of newsletters which are too image-rich. When you do this, you end up with newsletters that are sometimes not readable or look like junk email to the recipient. To avoid this problem, make an alternatively readable page on a website that users can just click a clink in an email in order to view it.
3. Losing the message with the news. Sometimes, newsletter information can be so powerful and potent that it overtakes the main purpose of eliciting a sale in the first place with most of the recipients ending up reading the newsletter for information and then discarding the email. This can spell doom for your business despite your great efforts at giving good information. The way out of this problem is to ensure that the quality of news and copy match your quality of the sales message.
4. Spam filters. One would assume that sending a newsletter will make emails immune to the spam filter but there is nothing further from the truth. Spam filters don’t discriminate. Therefore, when you send a newsletter from your email campaign software, you should ensure anti-spam compliance in content and headers to ensure that your emails don’t end up getting caught in the spam traps that are a part of every email client and ISP tracking systems. Try to understand how content filtering spam filters work.