I have written a detailed book English conversations for all occasions, to learn English as Foreign Language.

This tutorial English Conversations-about advertising has been prepared from my well known book English conversations for all occasions, which I wrote for Indian students to improve everyday conversations..

English Conversations for All Occasions is a unique book of its kind, specially written to help Indian student. A quick look at the titles of the lessons would convince the reader that the book has been prepared by visualizing all types of situational conversations which may confront any man or woman in his daily activities. Whether one converses with his family members or moves about to mix in society, he will not feel tongue-tied for want of appropriate words or expressions. In a post office or barber’s shop, at a hotel or taxi stand, every person who has read this book, will be able to speak in English fluently and with confidence.

Good knowledge and satisfactory conversation drill is important in English speaking. This Tutorial would not only prove an asset to the reader in his daily life, but also on special occasions like interviews for jobs, etc. He would be able to face the interviewers with equanimity and confidence.

All the lessons have been designed in a programmed fashion. Word-meanings, Phrases and exercises have been added at the end of every lesson to help the students master the topics.

All the lesson should be read along, not once but many times, so that the conversation comes easy to the reader when he faces real life situations. The author would feel rewarded for his labours if the book helps men and women become social relations

This Tutoial should help all those readers who find difficulty in speaking fluent English. This will be completed in 45 lessons.

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English Conversations-about advertising

Prema Narian has been assigned the job of dealing with the A- ONE Market research agency to prepare a successful advertising programfor brand ‘N’ of electric bulbs and fluorescent bulbs. The advertising executive from A- ONE Market research agency is one Mr.Ganguli.

Mr.Ganguli (Entering Prema’s office) Good morning Miss Narian. I am advertising executive Ganguli from A- ONE Market research agency. I believe you wanted to see me?

Prema Good morning, Mr.Ganguli. Yes, we are keen to open the market advertising program for our electric bulbs and fluorescent bulbs.

Mr.Ganguli I see we’ve been working on the market advertising program for nearly two months now. My Market advertising program includes  Street Advertising and business online marketing .

Prema Have you brought the new market advertising program with you this morning?

Mr.Ganguli Yes, I have the whole lot of our recommendations here. Here is our report on how your product stands vis-à-vis your competitors of electric bulbs and fluorescent bulbs.in the market.

Prema Have you worked out the new National advertising plan, that will be inserted in the national newspapers?

Mr.Ganguli Yes. We have made a series of three advertisement, to be released in national newspapers and magazines. My A- ONE Market research agency feels that you should advertise heavily not only in the national newspapers but also plan business online advertising ,mail advertising & window advertising.

our A- ONE Market research agencyalso put up hoardings and neon light sign. We also suggest that you make counter displays for dealers to exhibit in their shops. Cinema advertising would be an effective medium for you to use as well. Bus backs too attract attention.

Prema All this sounds very interesting. Of course, we would like to use all the media plan available. But how much would all this advertising program cost?

Mr.Ganguli We have worked out a advertising budget too for you. We have suggested a breakdown of expenses, distributed over the media plan , over a period of three months. You will notice that radio commercials is one of the most popular methods.

Prema (Looking at the budget proposals). Good Lord! You’ve worked on a advertising budget of Rs. 5 crore to be spent in three months! That is a huge sum of money. I’m not sure that the Company Directors will agree to spend this enormous sum of money.

Mr.Ganguli Look here, Miss Narian, you are marketing new product in the market which has three best brands of electric bulbs and fluorescent bulbs already selling. To make any headway or impact on sales. Your advertising program has to be intensive and concentrated one. If you spend a small amount of money and an ad appears once a month only, it will make no impression what-so-ever on the readers and consumers.

Prema You mean to say that unless we make repeated insertions of branding advertising which will be noticed by the readers, the money spent will be wasted .

Mr. Ganguli Precisely. You’ve hit the nail on the head.

Prema I’ll have to discuss your media and budget proposals with the marketing Manager. Perhaps, for the beginning we might decide to going for heavy newspaper advertising, bus backs and hoardings.

Mr.Ganguli Mind you, though the decision is yours, but I must point out that the initial advertising campaign must be a hard hitting one, if you want to introduce your product effectively. Perhaps, you could afford to drop radio advertising for the time being.

Prema I’ll talk this matter over with you next week, after I have had consultations with our higher management and financial departments. I have to check on the percentage of the manufacturing cost that has been allocated for the promotional advertising products.

Mr.Ganguli Here are the layouts for the ads for newspaper advertisements. What do you think of them? If you were to approve them, then A- ONE Market research agency can go ahead with the final artwork.

Prema Not so fast. Mr.Ganguli. Please give me time to study these layouts. Have you stressed the point that we are the only company producing bulbs and tubes made from wholly indigenous parts?

Mr.Ganguli Yes and we have added other selling points too.

Prema These ads are too big. We can save money by reducing the size of the ads. Don’t you think so?

Mr.Ganguli No. No. No. By putting in a small advertisement which many people miss seeing, what do you gain?

Prema All right. Don’t get excited Mr.Ganguli, Let me study all this advertising program and we’ll finalize everything at our next meeting Thank you for coming to see us to-day.

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