English Conversations - Dealer Meeting
78Speak Fluent English -Dealer Meeting
Improve English Speaking through everyday conversations at dealer meeting.
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Speak Fluent English - Dealer Meeting
Niren sen has been given the task of persuading big dealers to lift more stocks of the new brand Citu of light bulbs and fluorescent light tubes. Niren visits a big wholesaler “Bagiram and sons” in old Delhi.
Niren Mr.Bagiram! Good morning Sir. I am Niren. Niren Sen from Technical Sales. I am here for Dealer Meeting.
Mr.Bagiram Yes, yes. Good morning sen sahib. What can we do for you? Some other gentleman from your company with dealer central had come last week and we had dealer meeting.with them. I forgot his name.
Niren That must have been Mr.Verma with a member of dealers association (taking out his visiting card and handing it over to Mr.Bagiram). I am in the marketing division of Technical sales.
Mr.Bagiram I see. Does your company have dealerships in the brand citu of bulbs?
Niren Yes Sir, I came along to find out from the dealers in bulbs , as to what they think of our products. I value your opinion and advice very highly since you are the most reputed dealer in this line, Mr.Bagiram.
Mr.Bagiram Kind of you to say so. Sen Sahib. We are just ordinary businessmen.
Niren And what do you think of our products new dealership
Mr. Bagiram They are all right, I would say. We bought 200 bulbs and 100 tubes from you. We are proud of our new dealership of your products.
Niren Have you sold those products?
Mr.Bagiram I don’t know. Let me find out from dealer showroom. (shouting to somebody in the showroom) Sharmaji how many pieces are left of brand citu? 50 bulbs and 50 tubes left over? All right, thank you for the Sales Report.
Niren How many bulbs and tubes of our brand, can you sell in a week? Can we make you a firm delivery order for 300 tubes and 500 bulbs every week? We also wish to invite you for a dealer meeting for the sales target of new dealers.
In the meeting in the office of Niren
Mr.Bagiram I cannot make any definite commitment to you. Sahib, I have not yet sold out what I got from you last week, leave aside increasing the order.
Niren How are the other brands selling?
Mr.Bagiram Very well, Sen Sahib. Brand LITE is selling like hot cakes.
Niren How many bulbs and tubes of brand Lite does your dealership in Brand LITE sell in a week?
Mr. Bagiram our dealership in Brand LITE sell more than 1500 to 2000 pieces.
Niren They why is it that our brand citu is not selling so well at your dealership in Brand LITE?
Mr.Bagiram Your product is new. Most of the customers do not know about it as yet. People like to buy the popular brands they already know about.
Niren You mean that we should do more publicity to build our brand?
Mr.Bagiram Yes, I suppose so. You can advertise in Radio ,Tv, Internet.
Niren I have some counter displays with me for local dealers. Would you display these in your showroom?
Mr.Bagiram Sen Sahib, we have hardly any space in our showroom . Sen. Sahib, we make hardly any profit from selling your brand. I wish to have conversation about the profit. We get only 10 Paise on every bulb we sell made by your company.You must increase our commission to 50 paise..
Niren How much dealer commission do the other companies give you?
Mr.Bagiram I cannot tell you that in this dealer meeting..
Niren Well, suppose we were to raise the dealer’s margin to 25 paise per bulb, then how would that be?
Mr.Bagiram That is not much really. Anyway, I’ll try to push your goods. But everything depends on the quality of the goods, you see.
Niren Our quality is better than other brands. Actually, Mr.Bagiram, everything depends upon your giving a good impression of our product to the customers.
Mr.Bagiram Sen Sahib, you are only flattering me. I am only an ordinary dealer. What can I do if the other brands are better known. I tell you what? Why don’t you send personal letters to all the big electrical contractors with promotional material like calendars and desk diaries, etc?
You also give me some free giveaways for distribution to customers.
Niren Right, we’ll do that. Mr.Bagiram, why not have lunch together tomorrow, then we can discuss this matter of larger orders from you.
Mr.Bagiram You are taking too much trouble. Anyway tomorrow I am busy, but day after tomorrow will be all right.
Niren Right. I’ll meet you at the restaurant near cinema at 1o’clock day after tomorrow.
Mr.Bagiram And another thing, Mr.Sen You should ensure that your deliveries of stocks are made by Friday mornings.
Niren Does that make a difference?
Mr.Bagiram In our new dealership makes the largest sales are made over the weekends.
Niren Oh I see. Thank you very much for the information. I’ll see to it that you got the deliveries before the weekend. Thank you and a good day to you Mr.Bagiram.
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Somnath paul says:
4 months ago
Excellent