Trying to break into the Entertainment/Music Business is by no means an easy journey. There are so many talented artist out there, whom no matter how talented they are, just don't seem to make it in. In fact, most people end up reverting to coffee shops or performing in talent shows around town hoping to get their big break. Many also get so tied up with learning the In's & Outs of the Entertainment/ Music Business and getting so overwhelmed  that they end up getting discouraged and dropping out of the Entertainment Business all together. Not to say that coffee shops and talent shows aren't a good way to start, I know of many artist who found there big breaks like this. However, if your goal is to be a success( i.e. sale 1,000,000.00 albums ) then your marketing plan should be moving you forward in you career. If it's not, then I think it's time to re-assess your plan.

So how do you break into such a complicated and saturated business as the Entertainment/Music Business? Where do you start? With a manager? In the studio? Maybe an A&R representative ? Not to mention, what do I look for in a manager? What should I expect from a "Record Deal"?  Which you might want to know this so you don't get screwed by money gobbling executives. All these questions are great questions anyone serious about their career should be asking, but unless you have an Entertainment /Music Business ad visor or lawyer how do you find the answers to these questions? Well before you drive yourself crazy and start pulling your hair out I'm gonna provide you with all the information you need to be a success in the Entertainment/Music Business. With many many years of researching this industry and actively working in it, I'm gonna share all the insider secrets and information with you. 

But what's in it for you Apollo?

Nothing! Nothing at all. One thing all my friends and family seem to always say about me is that I'm  just "way" to nice. Some even call it my "weakness". Well weakness or not, I seem to get a certain satisfaction from knowing that I have helped someone reach there goals. I can't even describe the feeling I get when I know I've done something good to help my brothers and sisters all around the world. Besides, I know how complicated it was for me to learn the Entertainment/Music Business. At times I would just pick up the phone and call Entertainment Lawyers just to ask questions( wasn't very successful most of the time ). So I know how hard it can be just getting your foot in the door. I'm doing this simply because this is what I love to do and I have a deep respect for the Entertainment/Music Business. And if I had someone who could show me the ropes or hold my hand through the process... well lets just say I'd have a lot less gray hairs. So that being said, I guess there is one catch.....

You have to let me know that the information is of good use to you.

So share your comments and questions and I'd be sure to respond. I will have a lot to cover over the months and years ahead. So I hope you will always come back and share this journey with me and also tell us of your great success stories. Some of the topics I will be covering is:

• The Entertainment/Music Business Mindset
• Putting together a team( i.e. personal manager, business manager, attorneys, agents etc.... )
• Record Deals
• Songwriting and Music Publishing
• Touring
• Motion Picture Music
• Merchandising
• The Digital World of Music

And More........

So think of me as your Personal Entertainment Business Ad visor, only for free.

Now just to let you know, I've used a lot of resources in my many years of research of the Entertainment/Music Business. Everything from books by famous authors, Internet articles , knowledge attained by college courses I've taken etc.... I will share these resources at the end of my articles just in case you'd like to do your own research, and besides, I don't want to get sued for purgery. The purpose of my articles is to be informative and to share with you the pertinent information that I think anyone entering into the Entertainment/Music business should know.

So good luck! And I hope I can be of help. Thanks, and I'll be talking to you soon.