Film has become a staple of global society which grosses massive amounts of money
 every year.  Since the first films were created in the early 20th century, they 
have been extremely popular all over the world.  Today the film industry grosses 
around 65 billion dollars a year, and increases year by year.  These multi-million
 dollar films have become a part of our everyday life with commercials, 
advertisements, and promotions everywhere we look.  Also, with 45 percent of 
the profits of film generated from DVD and video sales, society is pushed 
constantly to purchase new videos every week.  Movies have evolved from low 
budget black and whites without sound, to worldwide blockbusters that cost 
and make hundreds of millions of dollars.
	The first movies ever made were black and white, with  no sound, and 
tended to be short and to the point.  However, that did not take away from the 
quality of the films, some of which are still considered some of the best films
 in existence.  For example, "Nosferatu", made in 1921 is considered to be one
 of the scariest movies of all time, and it doesn't have any sound or color.  
This is due to the cinematography, lighting, and suspense.  These aspects of 
movies are hard to find in movies in today's society.  Film has evolved from 
an art form into just another way to make mass amounts of money.  There are 
exceptions of course, but the trend of the industry is to pour money into making
 a movie and hoping it will make a lot more, not to become a great piece of art.
 Movies that follow the trend of just trying to make money are extremely 
successful in one light, but fall well below the quality expected from such a 
high grossing movie.  One of the highest grossing movies in 2009 so far, 
"Transformers: Revenge of the Fallen," grossed over 830 million dollars 
worldwide.  The budget of the film was 200 million dollars, and with all that 
money poured into the production of the movie, in terms of profit, the movie 
was extremely successful.  However the movie was still considered sub-par 
among the movie critics.  "Rotten Tomatoes," a popular movie review website 
that employs professional critics, only gave a 19 out of 100 rating for the 
second Transformers movie.  This shows society's taste in movie and how people 
are on the ones who cause this evolution to occur.
	With our society approving and embracing this evolution of movies, 
more and more directors and producers will turn to this style of movie-making,
 looking for money rather than artistic recognition.  However, there are movies
 that break this money making mold and are successful.  For example, 
"Seven Samurai," a 1954 Japanese film with a budget of half a million dollars, 
is considered one of the greatest movies ever, but did not make that much 
money in its gross. 
	Even though older movies tend to break the trend, there are some very 
recent films that greatly break the mold and are high quality, and therefore 
are able to make money.  For example, "Paranormal Activity" a new horror film
 only had a budget of 15 thousand dollars, but has already made 36 million 
dollars and counting.  This is due to the cinematography and lighting effects
 used in the film in order to build suspense and transmit horror.  This is a 
prime example of how a low budget movie can be good, and still make money.
	With the evolution of film reaching this point, will the trend continue
 and become even more focused on money, or will it evolve to focus on quality?
 It is society's choice of what to approve of and what not to pay to see.  
It is now on the shoulders of young people in as they are the next generation
 of movie makers and producers.  This generation will be the one to evolve the
 movie to a better state or continue on this track of money making domination.

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