We hope you had a great Thanksgiving. Here in the U.S., we on the AdSense Team are spending the Friday after Thanksgiving enjoying holiday shopping, American football, and leftovers. On this vacation day, we'd like you to remind you that tax season is approaching quickly, so you may wish to take a moment to review your address information and even re-submit your tax information to make sure it reflects your most current tax standing. If you haven't entered tax information before, you can choose a form directly or follow our handy tax wizard within your account. If you're updating your tax information, feel free to click the 'change your tax information' link. In addition, now would be the perfect time for our publishers in the U.S., Canada, and Mexico to verify their bank accounts for Electronic Funds Transfer (EFT) payments. If you're eligible for a payment at the end of December, you have until December 15, 2009 to select your bank account for payment, so we hope you give it a try! Posted by Elizabeth Ferdon - AdSense Payments Team

We'd like to wish all our U.S. publishers a very Happy Thanksgiving. As always, we'd like to give thanks to our Inside AdSense readers for your participation and support. If you're traveling, we hope your journey is safe, and wish you a fun holiday weekend with your family and friends. Happy Thanksgiving! Posted by Dia Muthana - Inside AdSense Team

In the second part of our channels series, we'll focus on custom channels. Boyar Naito will walk you through how to set up custom channels to track the performance of specific ad units. You'll learn about the three pieces of information that are most important to us: ad size, ad location, and page content, and how to analyze this information to figure out what ad formats work best for your website. You can find more information about custom channels in our Help Center. Catch the last part of this series next week, when we'll cover targetable channels. Posted by Dia Muthana - Inside AdSenseTeam

As many of you know, channels are a great tool for tracking the clicks and impressions on your ad units, as well as figuring out which ad placements, sizes, and colors generate the most revenue. With that in mind, three of our very own Mountain View-based AdSense optimization specialists have created videos showcasing best practices for setting up channels within your AdSense account. In the first episode, Matthew Carpenter-Arevalo talks about URL channels which can help you track revenue on a specific URL or domain. You'll learn how to set up a channel within your AdSense account, what metrics you can track using channels, and how to use that data to increase your earnings by generating more clicks on your ads. You can find more information about URL channels in our Help Center. Check back next week, when we'll cover custom channels. Posted by Dia Muthana - Inside AdSense team

Earlier this year, we introduced the Google Ad Planner Publisher Center to help you showcase your site to advertisers. Now we've enhanced the Publisher Center to give you even more ways to promote and manage your Ad Planner site profile. As a reminder, any publisher can use the Publisher Center, but the user interface is currently only available in English. Claim your subdomains You can now claim subdomains, such as myblog.blogspot.com, in Google Ad Planner. Your site's subdomains can also appear in Google Ad Planner to give advertisers a more detailed view of your site for their media planning. Learn how to claim your sites in Google Ad Planner. Share more Google Analytics metrics We've expanded the type of Google Analytics data you can share with Google Ad Planner. You can opt-in your page views, unique visitors (cookies), total visits, average visits per visitor, and average time on site, which ensures potential advertisers see the most accurate information for your site. Learn how to share your Google Analytics data. Delegate site ownership Managing your website profile in Ad Planner has just gotten easier. You can now invite additional users to edit and maintain your Google Ad Planner site profile. Display an Ad Planner badge Highlight your Google Ad Planner profile by displaying our new badge on your site. Advertisers who click your badge will be brought directly to your Google Ad Planner site profile, where they'll find your traffic, demographics, and advertising information. Choose from four Ad Planner badges: Tell us what you think We invite you to sign in to Google Ad Planner now to try these new features, then send us your feedback and ideas so we can continue improving Google Ad Planner for you. In addition, don't forget to register for our upcoming Ad Planner webinar on November 24th, where you'll learn more about how to use the tool and how it can benefit your site. Posted by Wayne Lin - Product Manger, Google Ad Planner