Facebook Marketing Tips using Pages

This is part three of my Facebook marketing course, If you missed the first two hubs, please visit:

Introduction to Facebook Marketing

Creating a Facebook Profile

Now that you have a well designed Facebook profile page, you are well on your way to developing a strong presense on one of the most important social networks around. So the next step (besides adding friends) is to decide if it is better for your company to create a Facebook Group, or a Facebook Page.

Groups and Pages are very similar, with the core difference being that Groups are designed to include social elements, where as pages are designed mostly for the individual to post a web-page about a company, band, individual product, or service.

Another way to look at it is that a page is a non-personal profile page. Remember back in the Facebook Profile article how I mentioned that you shouldn't create your profile as the company?

Well, now you can setup a page that serves that purpose!

Depending on what your product or service is that you want to market on Facebook, you might consider creating an individual page for each product, and then a Group for the company as a whole, but I discuss that more in my hub on Creating Facebook Groups.

Since you have already created your Facebook profile, you should be familiar with most of the parts of the Facebook page. It gives you the opportunity to post photos, videos, notes, and even a discussion board.

This gives you a great opportunity to tell prospective customers about your products and other stuff that probably doesn't belong on your store website or corporate homepage. This could include the following:

• Photos from a trade-show or event
• Customer submitted photos of your product in their home
• Factory photos
• Older versions of the product - sort of a historical time-line

You can also give users the ability to upload their own photos, or tag yours!

If you do this, you will want to maintain a close eye on the site and make sure that there is nothing objectionable. If you have a community that is passionate about your brand that they start uploading their own photos then you know you have something special because each time a user ads a photo, tag, or comment, it will go on their feed - and be seen by all of their friends too!

Just imagine if you have active 10 members on the page, and each of them has 100 friends ... when they contribute something - a comment, photo, or video - your group will be exposed to 1,000 people that you probably haven't even met yet!

As your community grows, so will the potential exposure and the branding benefits to your company.