Finagle A Bagel is a small business that its’ brand is bagels.  They employ 400 employees and deliver the freshest and highest quality of food.  They sell coffee, salads, and bagel sandwiches however the costumers want it .  As for any business, they have to market their product in order to be successful. 

             Finagle A Bagel’s marketing mix is mostly catered to their customers.  They provide quality, fresh food at an affordable price.  They provide fresh bagels, coffee, salads and sandwiches made to the taste of each individual costumer.  The company believes in gaining trust and developing relationships with their costumers which encourages repeated business.

            Finagle A Bagel uses technology to reinforce their product and reward loyal customers.  They have the Frequent Finagler Card, in which, cardholders receive one point for every dollar spent and costumers can log on to the company’s website to redeem their points and receive gifts via mail.

            A Bagel has a social responsibility.  They donate leftover bagels to schools, shelters, and other nonprofit organizations.  They also contribute bagels to feed volunteers of fundraisers.

            Finagle A Bagel, as like many companies, have competition.  They compete with other businesses that sell coffee, salads and sandwiches.  Finagle A Bagel’s owners feels that they have a competitive advantages which are, fresh products, courteous and competent employees, and clean attractive and inviting restaurants.  These details adds to the success of the company. 

            Finagle A Bagel thus far, implements the marketing concept.  They provide what the costumers want and they maintain reasonable prices t fit the costumers’ needs.  They also provide the fresh food that is demanded by their customers.  In addition, they create new products after researching customers and employees ideas.

            Finagle A Bagel is an successful company that has their own ideas of marketing that works for them.  Their marketing mix has provided them with a successful company with room for growth and projected long term success.