Fiorelli was founded in the mid 1980’s, the brainchild of an Australian marketing guru who at the time worked for a tyre company. Later in the decade the Accessory Company Orton acquired the brand.

In 1989 a black and silver handbag collection aimed at 15 – 25 year old females was launched, due to its success Orton made the decision to expand Fiorelli into Europe, specifically targeting The UK market.

The brand launched in the UK in 1990 and set the London fashion scene alight; Fiorelli Handbags were a huge success with the young female consumer as they have remained for over a decade.

In 1995 a strong core range of black city basic bags with a fashion twist were launched, this decision instantly broadened Fiorelli’s target audience, the bags now appealed to woman from 15 to 85!

This season Fiorelli have again stuck to their winning formula of core styling with a fashionable twist, the seasons hot new colours include topaz blue, grape purple, aubergine, lime & teal as well as the classic black, red, tan, and white.

The collection again comes in all styles: Shoulder bags, Frame Bags, Grab Bags, Clutch bags