Free Search Engine Optimization (SEO) eBooks

The SEO meaning is Seach Engine Optimization. The SEO is nothing more that the otimization of a page (or even of the entire site) better to be understood by the search engines. The consequence of the use of the SEO techniques is the best positioning of a site in a page of results of a search (SERPs). The SEO are a practical without guarantees, or either, no company or person can guarantee that its site is in first in a search, therefore only the capable one of this would be the proper site of search as the Google or the Yahoo.

The SEO appeared with the new generation of sites of search. Before it, the organization of links in result pages was alphabetical as in the directories web. In the new generation of search tools, the positioning started to depend on the relevance. This relevance is defined by algorithms, that are calculations that serve to define how much a page is important. One of the most known search algorithms is the Google PageRank.

The factors that influence the positioning of the pages are kept by seven keys for the site of search. However, to the long one of the time, it was possible to identify best the practical ones that they are summarized in using common-sense in the creation and structure of a site. The SEO also depends on the keyword that is the term that you use in one you search. Depending on which words you use, you will be returned different pages in different positions.

The SEO can be divided in two parts. Internal(onpage) factors and external(offpage) factors. The interns are related to the site. Some clear examples are urls, use of the standards web, rational headings of page and the correct use of tags HTML that is used language to construct to pages web. Already the external part analyzes how the other sites relate with your site. The examples are amount of links pointing with respect to the site, which sites point the site and the content of link pointed. Depending on these factors, the pages are pontuated by the sites of search so that it can determine the relevance of the page and which the keyword related it. The Google uses a system of punctuation of 0 the 10 that it is the PageRank.

The black side of the known SEO also exists as Black Hat Seo. In it, is used techniques that try to deceive the algorithms of the search tools to improve the positioning of the page as use of invisible text or to show different content for people and sites of search. When discovered, the sites of search can punish the sites that use these practical diminishing the importance of the site or arriving to exclude it of its search.

If he does not have to confuse the SEO with links sponsored, therefore in as you can pay to have the guarantee to be in the front of other results, being able to be even in first you will have made use yourself to pay the price.