I start with a simple scenario experienced by many successful MLM entrepreneurs (multi level marketing). Say you bought some cheap, fresh MLM leads to kick start your business and you energetically contact them one by one to sell them your business idea. However, by the time you get to the 30th so-called fresh and qualified MLM lead, you start to think you have been scammed and what you have is a list randomly taken from the phone directory. Getting cheated by one MLM lead generation provider does not mean the other sources will be crappy as well. You just have to be smarter and careful with your money when buying qualified MLM leads.

Measure and determine what is the rate of return for getting fresh responsive MLM leads from each MLM lead generation provider will help you get rid of unproductive expenses and fine-tune your MLM business.

This is the first stump encountered by many, and they were then advised by their authoritative mentors that to succeed, having a steady supply of fresh MLM leads is going to be one of the most important of this business. There are many MLM lead generation websites also known as lead brokers that offer fresh or so called "real time" MLM lead at cheap prices. While fresh is good, fresh and qualified MLM leads are where the goldmine is at. If all you have are live MLM leads, you may waste a lot of time and money contacting these people only to find that they are not unsuitable as clients nor recruits for your MLM business. You suddenly see the light and then were told that you can easily and freely get responsive and fresh leads in real time from your own online resources using state of the art web 2.0 technologies that do not involve any programming. WOW! Free, easy and no computer degree required to succeed! But is your real job lead generation or recruiting more MLM members? Are you an expert that can compete with the many professional MLM lead generation companies with many years of sourcing for qualified MLM leads? Why bother to compete in the area where you are weakest in? Your MLM gurus just told you it is free and easy, but never said anything about the success rate or the one or two fresh MLM lead you can get by yourself per day nor how much time you need to expend into such efforts. If there is anything you should know by now, that is nothing is easy in this industry. Try to do everything by yourself and nothing gets done.

If you still want to generate your own fresh and qualified MLM leads, here are some methods that are being sold to new MLM marketers that sound very attractive and motivating, yet full of problems once you embark on it. Some people suggested that popular social media sites such as MySpace, Twitter, Facebook etc can be used to source for fresh MLM leads. The logic is that since millions of people surf and interact on these websites, even if only 1% of them are somehow interested in joining your MLM business, you will have more than enough fresh MLM leads to laugh all the way to the bank. Well, not many people succeeded this way, because the crux in gaining fresh and qualified MLM leads online requires substantial time and effort in developing real relationships with many members there. That involves the best online sales and interpersonal skills to pull it off in a big way. Another way used by bloggers is to create the 10001th million blog on how to make money with home business, the MLM Millionaire and you get the idea. Just because it is very easy and free to create an online blog does not mean you will get any fresh MLM leads that way. Yes, you are told to be the authoritative figure in the MLM industry that can help everyone make millionaires when they join your down line. So how many blogs are making millions for you today?

We do not totally dispute these ideas of DIY lead generation for the coveted fresh and qualified MLM leads, but where is your core competency? Sure, it is easy and free to create a blog, a social networking account and spend time on MLM forums trying to be helpful and charming. If you have unlimited time and energy, you can by all means do so. But time is limited and if lead generation is not what you do best, why are you not spending your time wisely on work that gives you the greatest monetary return instead? Why not check out the many MLM lead generation websites and evaluate the quality of their given leads yourself so that you can use that particular source for a profitable partnership? You cannot be doing everything yourself or you will not be achieving the dream leverage that is supposed to make you rich with MLM.