Network Marketing Meets Guerrilla Marketing

As you may know, around 90 to 95% of network marketing distributors drop out of the business in their first year. The majority of people being recruited into network marketing do not have previous business training, even though they certainly have strong desires to have their own business.

Unless a person enrolling as a new distributor or sales representative is assisted by their sponsor to have an immediate business experience that shifts them into a "business mindset," they tend to remain confused for a couple of months and then finally drop out of the business.

So the goal then for a sponsor is to get each new distributor to have a business experience right away, which means at the end of their first month, they have a check in their hand. As a guerilla marketing tactic, this is called getting an immediate result. It's not unlike what you want to happen when introducing your network marketing product to a customer -- the person should feel something right away; something that convinces them on a sensory level that this product has real benefits.

Guerilla marketing is probably the only path most network marketing representatives can choose because of economics. They simply don't have the budget to carry out expensive and lenghty ad campaigns.

Marketing is more than advertising. In fact, you could correctly say that marketing -- especially where network marketing is concerned -- is every communication you make about your offer, from the color of your shoes, to the way you answer your phone, to the business card you hand to a stranger you just met.

There are more than 100 guerrilla marketing tactics that have been outlined for networkers in "Guerilla Multilevel Marketing" by Jay Levinson, James Dillehay and Marcella Vonn Harting. Here's a list of the free tactics from the book:

1. 7-Sentence Marketing Plan
2. Marketing Calendar
3. Consistent Action
4. Identify Ideal Customers by Niche
5. Target Business Minded People
6. Your Passion
7. Your Personal Growth
8. Your Positive Attitude
9. Your Network
10. Your Product Knowledge
11. Your Market Knowledge
12. Smiles and Greetings
13. Body Language
14. Active Listening
15. Identifying Core Needs
16. Communicate With Stories
17. Sound Bites
18. Testimonials
19. Add Names By Referrals
20. Prospecting Leads Online
21. Meet Your Neighbors
22. Networking Group Meetings
23. Sizzle Sessions
24. Email
25. Daily Tips
26. Online Articles
27. Blogging
28. Podcasting
29. Newsgroups and Forums
30. Social Network Sites
31. Online Classifieds
32. Spying
33. Write Articles for Magazines
34. Teach Adult Education Courses
35. Public Speaking
36. Be an Expert Online
37. Get an Immediate Result
38. Providing Social Proof
39. Radiating Confidence
40. Educating Instead of Selling
41. Involve the Customer's Senses
42. Telling People What To Do
43. Removing Risk with Guarantees
44. Follow-Up Calendar
45. Customer Reactivation Letter
46. Newsletters
47. Using Systems
48. Becoming Accountable
49. Spending Time with Successful People
50. 50. Joining a Mastermind Group
51. Capitalizing on the Comp Plan
52. Tracking and Measuring Results

You may have heard of these tactics, but ask yourself, how many are you using on a daily basis? Do you have a marketing calendar that schedules how you invest your available hours in your network marketing business? Guerilla marketing for network marketers isn't just a list of tactics, it's a way of choosing tactics that are right for your personality and then organizing activities on a calendar that removes all doubt about how you will build your business.