How to Get Paid to Drive Your Car

What you will notice is the popularity of vehicle wraps, this allows a company or business to get exposure from impressions several times a day while people drive to and from work and all around town, so its no wonder that every one wants to know how they can earn money driving. Why not get paid doing what you do everyday anyway its only natural that advertisers find new ways to reach consumers. This is a trend that will not be slowing down anytime soon. According to Paul Best, A new advertising concept gaining mileage in the US, Europe and Britain is cars wrapped in advertising and driven by motorists.Professional drivers and paid students have been used to drive cars with promotional ads.

Doing some research I found out that the company behind the venture, Melbourne-based Advelocity, is trying a different model that gives people a new car to drive for a couple of years or longer. In just three months the company has recruited more than 700 people willing to drive an advertising vehicle. Drivers must have a full driver's licence, (appropriate driving history) and live in a capital city. This is what will determine if you really qualify for this program.

Some have even mentioned that what makes the proposition attractive is its long-term nature, which gives people the option of selling the family car, says Advelocity spokeswoman Jackie Stanley.All running costs - petrol, servicing, cleaning and maintenance are paid for. Drivers only have to cover the cost of their comprehensive insurance.

What Advelocity Is

In the news you are probably aware of spokeswoman Jackie Stanley equates the deal with buying media space in bulk: the long-term basis is most cost-effective for the brand, and clients can run several campaigns over the life of the lease. She says the company is talking to a leading home builder keen to have drivers in peak-hour traffic along the arterials that link the city with its housing developments. The car is equally crucial. A quality brand like American Express wouldn't use Smart cars, Ms Stanley says. They'd have a BMW or some other prestige car.See how what you drive determines if you can get paid to drive.

some of the other industry experts such as Cameron Traum, an entre­preneur with a background in property and aeronautical engineering, and his brother-in-law, Peter Eddey, a software engineer, are behind the advelocity venture. It began 12 months ago with an idea by Mr Traum that cars were one of the last public areas open to advertising, Ms Stanley says. As he tells his story he mentions that he imagined companies offsetting the cost of their vehicle fleets by selling ad space. Mr Traum discovered the concept of luring motorists to drive a "free" car wrapped in advertising was already happening overseas. So as you keep on top of where car wrapping is going more smaller towns will be adding it to its revenue streams.

Global positioning satellite technology

GPS is available to help clients to track cars; otherwise data is gathered through logbooks, fuel consumption and kilometres travelled. Monitoring drivers and co-ordinating incentive and loyalty programs are some of Ms Stanley's key responsibilities. Drivers will be rewarded for parking in prominent positions. Now with this it will help drivers as well as advertisers.

Further research shows that the companies mission is to build relationships with advertising agencies, which are important to determining where their clients spend their advertising budgets. Overseas experience shows the kind of clients suited to this form of advertising include film distributors with a need to promote blockbuster titles, electronics retail chains and mobile phone resellers. Advelocity has just signed its first client, a large retail chain, and is negotiating with other companies. It has added many more since this report came out.

With this just being a ball park figure the typical cost to advertisers is about $20,000 for a car for two years, which includes leasing costs; wrapping (which can be changed up to 10 times); and running expenses. Costs will vary, depending on the type of vehicle and the frequency a car needs to be re-wrapped, a process that only takes a few hours. So try it you may be one of the lucky few who are chosen.

How companies match lease vehicles to drivers

If your like me your probably wondering just how its done well the secret to success is in matching long-term-lease vehicles and drivers based on where and when they drive - to advertisers' requirements. Its not to expect drivers to change their normal driving patterns. It's about fitting people in their everyday routine to a client.

As you may know for most advertisers, it's the quality of the coverage rather than the hours drivers are on the road. Companies aren't so interested in the people who do lots of kilometres. Com­panies are more interested in drivers being exactly where they want their brand to be seen. So if you are in one of those cities just think how priviledge you really are, because  you are helping advertisers reach more consumers.

Resources of Other Vehicle Wrap Auto Ad Companies

Kahdo http://www.kahdo.com.au/kahdo.htm is mobile communication that brings advertisers and consumers together. Selects consumers to drive their smart cars.

Decently exposed writes about them at:http://www.decentlyexposed.com.au/ More on auto ads at: http://www.brandchannel.com/ Leaseguide.com talks about How it Works: http://leaseguide.com/Articles/freecar.htm Paid to Drive

Likely there is many more that can be found on the internet Auto Wrap http://www.paidtodriveautowrap.com/ states that since there are far more drivers wanting to be paid to drive than advertising campaigns available. You must drive a lot of miles (typically over 800 miles a month) or live in a highly populated area. So don't worry if this does not fit you.