This is not as hard as it seems I'll try to explain it but first go look at the page your trying to get listed for and study from 1 through 10 position look at the keyword phrases they use and how they cange them up say this is the title phrase Adwords saved me from bankruptcy then you write this as your keyword phrase   Adwords-Google saved me from bankruptcy now your title tags should include the same so they match remember they have to include you because your playing by their rules.Now write a hub and a squidoo lens with the same titles and tags to google this is like extra branding juice you dig.Make sure though you include your websites name at the end of the keyword phrase for you hub and squidoo page google will list them under your main listing.This will increase that adsense baby.Write as much content over the net you possibly can this give you power in googles eyes.I hope I explained it right IM better at doing than explaining.