No longer are gold and silver credit cards the thing to have. In an effort to offer consumers a reason to switch credit card companies, banks are finding new ways to pimp their cards. One company is getting ready to launch a scratch and sniff card that will smell like coffee or one of as many 90 smells. A company that makes the plastic cards, has prototypes for prospective banks that will have the fuzzy feel of a tennis ball, or the feel of a football. If banks can get consumers to use their cards, it is a win for them., There are so many choices and most consumers only switch cards every 3-5 years.

American Express is looking to roll out a Titanium credit card for their Centurion customers. These are customers they charge in excess of $250,000 per year. It is all about the prestige and the recognition factor. Who wouldn't want to pull out a card to pay for those new jeans that looks like a tennis ball.