If you have decided to do internet marketing to promote your business, you ought to consider email marketing as one of your ways to do internet marketing.  Many marketers do not think of considering email marketing because they are a very good form of marketing online.
If you plan to do some Internet marketing to promote your business endeavor, you should seriously consider email marketing as at least one tier of your Internet marketing campaign. Many business owners shy away from email marketing because they suppose that all email marketing campaigns are spam.  But not using lists for your marketing may make you to lose a lot of business because a lot of your competitors may already be using email marketing campaigns to market their products online. 
The first part of creating an email marketing campaign should begin by building an email distribution list.  I will discuss some popular choices for creating email lists and this will help you a lot to learn what is accepted in email marketing and what is not.
After you have made up your mind to begin using email marketing to market your products online you may likely face a problem of collecting an email distribution list.  This list is a list of email addresses to which you will email your offers or services.  One such way to get a list is to purchase it from distributors.  But this method is not so effective and not recommended.  Purchasing a list will not let you to know whether the persons are interested in your services or not.  Knowing this is very important because you may like to reach a large audience but until you know them clearly you may not reach targeted audience.  But to reach targeted audience is very important for a good internet marketer.  By buying an email list you may send emails to someone who is not interested and your result might not be good one. 
Internet audience may directly delete data that they judge to be spam without reading the emails.  Many free email providers contain spam filters that may automatically delete your emails if they are supposed to be spam.  These filters are smart enough to detect a real mail and a spam mail.  Therefore you may take a risk by buying these lists from anyone else and your email marketing efforts may turn out to be a complete failure if your emails are not being read.
A very good way to build an email distribution list is to design something so that you may create your own safe lists.  This can be done by offering something such as a free promotional eBook or some online coaching videos etc if they opt in to be on your list.  This will give you with a list of email addresses from recent customers as well as prospective customers who have a legitimate interest in your products or services and who will come back asking more for your products or services. 
.After you have a list of prospective customers you may send emails for marketing your products or services.  These mails that you send should contain helpful and important information and also include a light toss to sell your products or services.  This information should be considered valuable by readers and at the same time should develop a desire to buy your products or services.  If you are promoting a website you may include a link to your website in this mail and you will be surprised to see a lot of hits form potential visitors to your website.