Celebrities' endorsement of the Green Movement has reached epidemic proportions in the mass media. Suddenly it is sexy, hip and chic to be eco-conscious and sustainable. It reflects their glamorous ability to connect within the eyes of the buying public. This attention is able to influence the consumer's behavior as well as generate profits.

Case in point: Because The Oprah Winfrey Show is the Holy Grail for anyone selling anything; people bring their Green game to the show. Easy eco-friendly tips from the Diva not only make you feel better about life but increase sponsors' sales as well.

But as lazy environmentalists we want it to be super easy to access the best of eco-friendly and socially responsible products. We want stores to weed out poorly designed and poorly made products. We want them to vet suppliers to ensure that products are indeed better for the planet. We simply don't have the time to do it ourselves.

87 percent of Americans are "seriously concerned" about the environment, yet only 30 percent of the population is actively 'Green'. Most of us realize there are changes we should make in our lives to become more environmentally aware, but overcoming inertia and actually doing it can be another matter. Now a few different companies offer "eco starter kits" to help make those changes happen.

Eco starter kits

Like gift baskets filled with cheese and fruit, the kits contain an assortment of items, all with a "Green" twist: reusable water bottles and grocery bags, energy-saving light bulbs and eco-friendly cleaning products. All of them carry an implied message, namely that a few changes in our individual buying habits can make a significant difference in our impact on the earth. Ideally, the kits' users will continue to buy the products they contain, nicely multiplying the impact:

• The greentomato kit is an essential starting point for people who want to live greener lifestyles but don't know where to start. It contains carefully selected energy, water and waste saving products that help you make simple changes around your home that will reduce your impact on the environment.
• Greensender sells green gift boxes designed to help people start embracing simple green practices. Each kit contains a reusable aluminum water bottle, a reusable organic cotton grocery bag, an energy-efficient compact fluorescent light (CFL) bulb and an organic cotton T-shirt-all selected for their easy integration into people's everyday lives, Logo-emblazoned versions can also be purchased for corporate or event purposes, and the New Jersey-based company donates at least one percent of its sales to 1% For The Planet.
• GoGreenGift meanwhile, packs a reusable bag with a CFL bulb; a low-flow shower head; organic fruit leather, coffee and tea; assorted herbal body care products; and its GoGreen EcoGuide. The kits are available in original and deluxe versions as well.

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To find out more about Green consumerism, check these related articles:

• The Rise of the Green Retailers
• The Riches of Green Learning Toys
• Government recycles a profitable idea
• Get Rich with Eco-Starter kits

You'll find some good advices there.