Profiles are a way of life on any online social networking site. Making the most of your Facebook marketing strategy begins with the sprucing up of your Facebook profile with HTML and then providing access to your LinkedIn profile with a Facebook badge.

Profiles, HTML, and your Facebook marketing strategy. It seems that everybody but everybody has a Facebook account. Profile HTML can work wonders for any small business professional seeking to increase audience reach and attract new visitors with their Facebook marketing strategy. Here is what you can do with Profile HTML on Facebook:

• Mini-pages. Create a miniature web page within your Facebook profile to highlight the most important features of your traditional site.

• Blogs. Include blog entries with redirects to your blog site. (Try incorporating Simplaris™ BlogCast or NetworkedBlogs if you go this route.)

• Videos. Make your pitch more dynamic and appealing to a wider audience with the inclusion of videos from YouTube or other sources on your Facebook profile.

• Discussion board. As is the case with other Facebook applications, there is a discussion board for those who both prefer and reject the Profile HTML application as a plus for social marketing.

Online social networking is becoming more user-friendly for those who wish to incorporate its features into a practical Facebook marketing strategy. Although seemingly minimal on the surface, these simple applications can add appeal and energy to the most basic profiles.

LinkedIn Badge. If you are one of the more than 30 million LinkedIn subscribers who wish to take advantage of the more social aspects of online social networking, your Facebook marketing strategy should include the LinkedIn Badge offered by Facebook to connect your LinkedIn account through your Facebook profile. So how does this work?

• Public vs. Private. The display of your LinkedIn Badge will only work if your LinkedIn profile is set to ‘Full View.’

  • Go to ‘Profile’

  • Click on ‘Edit Public Profile Settings’

  • Check the ‘Full View’ box and select the features you wish to display

  • Under ‘Promote your profile with’, Click on ‘customized buttons’

  • Choose the badge you wish to use for connecting your LinkedIn profile code with your Facebook profile

• Social vs. Business. While LinkedIn is promoted as the businessperson’s social site, it is hardly considered an online social networking site. To make the most of your networking subscriptions, it is recommended that you check out the advantages of implementing a Facebook marketing strategy for business connections and social marketing opportunities.

  • Keep up with the latest trends

  • Find new customers and potential clients

  • Broaden your networking capabilities to reach beyond the business professionals’ domain

Although Facebook and LinkedIn have varying agendas on the surface, their subscribership tends to overlap at increasing rates. Online social networking professionals are recognizing and acting on the benefits of integrating business networking with a Facebook marketing strategy to improve communication and marketing strategies in online social networking communities.

image credits to pshab