Also known as the Wolfberry, Goji berries are highly nutritional berries which have been used in China for well over 6,000 years now. The Goji berry which typically comes from the Himalayans is also commonly referred to in health food stores and markets as the Tibetan goji and Himalayan goji. The Goji is considered one of the world's eight Superfruits. These superfruits contain potential health benefits including a role as a powerful antioxidant to protect and strengthen the immune system.

A Goji berry is usually found in dry berry, powder or Goji juice form. The dry Goji berries are almost like raisins or nuts, and typically a reddish color. They can be mixed into smoothies, homemade protein shakes, salads, yogurt, cereals, oatmeal and many other snacks or meals.

In recent years, the Goji berry has really gained popularity and almost a cult following in the health/nutrition industry. It's been discussed by Dr. Oz on the Oprah Winfrey show during a health episode. Celebrities and pro athletes incorporate these berries into their daily diet and health regimens, and many others have followed in their footsteps realizing some fantastic benefits from the berries or drinking the juice. It's estimated that Goji berries will only continue to gain popularity and may be a billion industry as of 2013.

One unsubstantiated Chinese myth talks of a man named Li Qing Yuen who lived for 252 years by consuming Goji berries daily. While this may not be the case for you or me, they definitely offer some great potential health benefits. The Health benefits of Goji berries can be very positive. They contain 11 essential and 22 dietary minerals. Among the nutritional vitamin benefits you get from gojis are small bits of calcium, potassium, iron, zinc, selenium, riboflavin and vitamin C. Additionally they contain Beta-carotene, lycopene, and essential fatty acids. Basically a 100 gram serving could provide a person with 370 calories and very helpful percentages of daily macronutrient needs including carbohydrates, protein, fiber and fat.

Some studies indicate that Gojis can help alleviate stress and help people feel calmer as well as more energized. Additionally these powerful little berries may help people feel more focused and more healthy as well as content. Goji research studies have also shown that Goji berries help those who consume them get better quality of sleep, awakening refreshed with more energy. Nicknamed the "happy berry" the Goji may also make its consumers happier and have better bowel movements.  Combined with certain herbs they can also generate sexual stimulation.

There are plenty of current celebrities using Goji berries for their powerful health benefits. They include stars such as Madonna, Elizabeth Hurley, and Mischa Barton.

Pro athletes also find the consumption of Goji berries helpful in their respective sports performances. WNBA All-Star Nykesha Sales is an admitted fan of the Goji berry juice. Former NFL players Rickey Jackson and George Rogers also love the benefits of Gojis for their overall health.  Professional volleyball players like April Ross, Logan Tom, and Brad Keenan use the berries, as does Frank Velasquez, a strength and conditioning coach for Major League Baseball (MLB).  Goji berries were also recommended by Oprah Winfrey's personal health consultant, Dr. Oz on one episode to NBA player Ben Gordon.

Many people swear by the benefits of drinking organic Goji Berry juice on a regular basis. Some people even prefer it to trying to eat the dry berry form of Gojis.Goji berry juice is a natural superfruit drink which contains 100% herbal and natural additives as well as preservatives. There are no known negative side effects or consequences for drinking the juice, and its health benefits may be plentiful in terms of helping the immune system and acting like a "fountain of youth" almost. Below are a few tips if you purchase Goji berry juice.

-It's recommended that you drink Goji juice within 30 days after opening a bottle of it, since it is a natural supplement.

-Keep your Goji juice stored at cool temperatures, preferably in the refrigerator.

-Many nutrionists and experts recommend consuming just 4 tablespoons of Goji juice per day, but there have been no proven studies that show consuming more Goji juice will have any harmful effects.