Golf is a game which is not as physicaly demanding as the oether sports say basebal, football or rugby are. Golf has its won set of challenges which are more about technique and temperament.

That said golf is easy as a game to begin with golfing ranges and golf clubs available for even a novice to begin learning golf. Compare that to oether games you will have to have a some number of players to play and learn the game. You cannot play it all alone as they are all team games.

That said this is not to belittle the game of golf but it is a team sport with an individualistic game skew to it.

The business world is all about networking. It is the network that helps you reach ahead and get a job . Then again it is the newtwork that will help you get ahead of the competiion. It is the network which will give information and news much ahead of the time.

It is this network which will give you all sorts of gosisp and rumours. It is easier said than done to build a network. There is no magic pill that you need to swallow for the network to be build.

As corporate citizen it takes time and effort to build a credible network. That network of your true and tested corporate friends can help you land jobs, find about competitors moves as well as make significant career moves.

For the corporate guys as well as gals what are the avenues for networking. Here is my list of avenues

Industry Events - The industry events are the best way for you to make some friends in the industry. These events though are I think best suited to for the junior to middle level executives. You would rarely see CEO's of big corporations attending industry events unless it is the Apple show or the Auto show.

Bars and Dinner parties - These are a good way to socialize among your peers. The bars also offer another advanatage that people usually down a few drinks and then start blurting all out. So if you are out there trying to get your hands on the newest gossip then bars is for you.

Golf - Those long course offer the ideal environment for soem strategy talk. The golf course and golf clubs are the bets place for the to plevel managers and CEO's to hange out and discuss the importnat stragetic move sover a round golf. It is the favored networking tool by the head honchos as it entails physical activity but not as intense physical activity as in othere gaames.

The tiem it offers in absolute silence and calm peaceful settings is what the top level managers ususally will not get at the hoem or office.

There are exclusive clubs that offer all sorts of five start facilities as well as specialized and tailor made serivices.

It is precisley those reasons of exclusivity coupled with less physical demands that golf is considere as a good networking game.

Golf being a high value game there is a lot of money which is flowing into the game right now.

Of course who does not know Tiger Woods or Vijay Singh with multimillion dollar sponsorships. The reason for that is not hard to fathom . Gold being watched keenly by corporate executives they are more liley to buy more stuff which is advertised via the golf medium.

There are several mediums within golf itself that have become popular as the medium of advertisement and branding.

Golf Sponsorship - This is by far the best exposure for any corporate. At national, regional or even city and twon level sponsoring a tournament increases the brand image of the coproprate. Again with golf being an elite game the value attached with that is very high and targeted at the masses who have the money.

There are compnaies who sponsor tournaments at various golfing destinations around the world. Most multinationals come in this category who would actually try to capture of the globe trotters and the executives of the multinationals. These transnational executives also have the buying power and would go to those exclusive golfing destinations in America as well as Scotland, Mexico and Japan.

Talking of brading opportunities in the golf area there are several opportunities in the golf area for branding and it extends from special golf tournament gifts to golf balls. Golf umbrellas, Tee Shirts to logo imprinted minitaure keepsakes.

Golf kits in itself is such big area for branding opportunity presented in the form of Irons and golf bags, golf caps and golf shoes.

As is the trend most of the companies assosciate themselves with one particular area of the golf which will give them emeaximum exposure.

It will be not uncommon for you to see Titliest golf balls with a logo of another famous brand. That association in itself lends to brand awareness and brand prestige. In fact , the eyeballs that see the logo on the golf balls is huge especially with the advent of television.

That said at smaller scale local companies also do sponsor golf tournaments as well as keep up the brand recognition level high by having their names on the golf umbrellas or other golfing equipment.

Overall the sport of golf lends itself to a corporate a huge opportunity to create a prestigious and uber chic brand.