Get More From Google Ad Words PPC- Online Marketing Strategy

Google Ad words -Do You Have a Strategy?

I have worked with ad words now for few years, however I was only taking advantage of text ad only in keyword bidding environment.

This is what I have found.

You can ad the following: Image ad - local ad - click to play video ad and mobile ad

The good news is: bidding costs will not change; you will pay the same as a text ad What do you need to do this: either video editing software and/or Adobe Photoshop...etc?

Really nice features

Ad Variation: you can create multiple ads and have Google ad words rotate them for you. It will show the ad that is more effective (it will be served more than other ads)

Geo- Targeting: You choice of targeting 5 miles from a zip code or national targeting will still apply for video, mobile, local ads which is really nice.

Landing pages: you can still test landing pages variation (first page seen after clicking on your ad) It works the same as ad variation; this is done for testing your most effective landing page.

10 SEO Advices

1) Real SEO Experts do not like pay per click (PPC)

2) It is all about finding the magic keyword

3) If they can do it, you can do it

4) Do not buy links that may harm your site, when you can do it yourself.

5) Watch your competition

6) Have a plan, site down and think

7) What is your strategy?

8) Observe, watch and analyze long tail keywords

9) Local ads are smaller in revenue but a low hanging fruit.

10) Who is your customer? Age-Income-martial status-language

Stay Tuned for More Search Engine Optimization Advice

Please ask me questions Terry.hass@hubac.com

www.hubac.com

Thanks