You may already be using Google Adwords, but have stayed away from the Content Network because you weren't sure how to use it, and were afraid of losing money.

So here's a guide to using the Google AdWords Content Network:

The Google AdWords Content Network is not the same as regular search. It requires a different approach.

If you are just starting out with AdWords, most experts will tell you to turn OFF the Content Network, at least in the beginning.

The default setting in AdWords is for the Content Network to be activated, so go in manually and make turn off that option.

Instead, concentrate on learning how to use search, what ads and landing pages work, and how to improve your conversion rate.

Which brings us to the most important tip in this AdWords definitive Google guide to the Content Network: after you've gained some experience and are ready to run start using the Content Network, do it as a completely different campaign from your other AdWords campaigns.

So start a new campaign, enable the Content Network, and disable search.

Then, start out with your chosen list of sites, or categories, and start low. Bid at $.02 a click, and see how that runs for about a day or so.

Experts say you can actually can get a number of clicks, even for that low rate on the Content Network.

Once you've started getting clicks from your Content Network campaign, start monitoring your conversion rate.

Depending on how your ads are performing, you may want to either adjust your category list or change your cost per click.

And that's the final point of this AdWords definitive Google Guide: by treating the Content Network as a separate campaign and using a different strategy, you will save a lot of money while you're learming the ropes.

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