"Ten years ago, the main mode of access to knowledge through libraries, newspapers and books, and now people can search through the network to the information you want, search marketing has changed the world, but also changed our lives.", Google Turning to Dr. Liu Yun, vice president of global research and development of new interface, Google AdWords, when reason says, "Google is the world's largest online advertising platform, has been committed to continuously study the behavior of users and advertisers, even the most subtle and listen to their feedback, and continuously complete advertising solution. In recent years, we note that an increasing number of advertisers and users want to search interface more friendly, concise, and even more intelligent, this is our original intention of continuous improvement of products. "

The Google AdWords interface, new tools include a new offer simulation tools, search-based keyword tools. It is reported that the release of Google AdWords has added more than 20 kinds of new interface tool, improved more than a dozen reports, the interface is more intuitive, more human, so that management more efficient, enabling customers to obtain a higher return on investment, and the tools is more intelligent. The Web-based Google AdWords new interface in November 2008 began open beta testing, this new interface Chinese version of Google AdWords is the first take the test, one of the three languages. Through continuous improvement of the world are now almost all advertisers have been able to use it, through which to monitor and manage their online marketing activities.

 

Dunhuang Network Manager Mr. Tian Xiaodong overseas markets as China's first batch of previously tested the customer experience over the new Google AdWords interface, talked about the use of experience, he said: "First of all, Google AdWords has added a lot of new interface features, a lot of places tips or help are more detailed, it seems very intuitive, it is clear, let me control them very easily. The second point is that the new interface provides a number of detailed reports and charts, just a little lightly, you can immediately put these data transferred out, these data are real-time, but also analyzed the very place. these improvements so that we have greatly improved the efficiency of the unit costs reduced 60% return on investment becomes even higher! "
  It is reported that the new interface, Google AdWords does not affect the advertising done by updating the system runs in the background, while, Google will continue its efforts to continuously improve its advertising products and services to help advertisers more effectively manage their accounts. Although the new interface has just been put into use, but Google will continue to test, collect feedback and the introduction of new features.