Placement of Ads: Where to put ads?

 The position is critical. First of all, the best ad of the world will rise if not visible. However, after many experiments with Google AdSense, I realized that the most visible ads are not always the most effective. In fact, it is likely that seem "blatant ads and why people ignore them. What works is the intelligent placement. Put your ads where your content is most likely to interest your visitors and get their attention. You can create multiple "foci of interest" if you use graphics, tables and other design techniques intelligently. Once you've gotten the attention of your visitors with relevant and compelling content are more likely to read and click on the ads appropriate. And this is exactly what Google wants: clicks "cults" that come from real prospects, not random visits bores. Here are some simple tips to get ad clicks.

Follow the "current" Identify the reading patterns of your visitors. What catches their attention first and what prompts them to click? As I said before, you must put your ads on areas that will attract visitors for their interesting content. It makes no sense to place the ads in one little corner where nobody looks. Your visitors will continue its content and this requires that your ads run their content too. 

 Look at the layout and design of your site, identify the sites visited by their Internet-these are the places to put their ads. In fact, Google offers a pretty great tool to help you identify the places most likely to see their visitors. His "heat map" is located at https: / / www.google.es/support/adsense/bin/static.py?page=tips.html and sums up all the options: 

Above the bend 

 There is a general rule in the scope of the Internet according to Internet users who spend most of your visit "above the fold." The first thing people do when they visit a Web site is to absorb as much information as possible before you scroll down the page. We refer to the page you see without having to scroll down as the part above the fold. " In that part has to place their ads. The number of links available above the fold will influence the likelihood of receiving clicks on your AdSense ads. Therefore, it is not always accurate to think that the more ads will put more money you earn. Google always put more paid ads above and below the least paid. If you have a stack of three or more ads, you may call the least attention paid to the detriment of more pay and groceries to your website. It's better than no competition between the advertisements and links. If you want to increase your earnings per click, remember that "Less is More!", In particular above the bend. I propose that we look at two examples of websites: 

Link Units have spoken so far of where to place the ads: I have recommended above the fold, with little competition and suggested that could put in a table. But you also have to think about the type of ads you want to put and in what place. AdSense Link units let you put on your website a box containing four or five links, and is available in various sizes from 20 x 90 to 200 x 90. The best place to place are the side menus. Because you can put a link unit in addition to three ad units, it may be helpful to have this option: if a user does not find anything that interests in a type of block, maybe it will be something interesting on another type. AdSense ties differ from other types of ads to the extent they do not teach the ads themselves but are composed of a list of topics that Google considers appropriate to the content of your website. Visitantee When one clicks on an item, it opens another window that can display Google ads related to that topic. It is conceivable that link units are ineffective because the Internet users to click twice for you to collect. Is true that only charges for the second click (but that lets you check what ads available to its users.) However, one can also think that if someone takes the time to click on a topic, you are very interested and is therefore likely to click on an ad on the next page. According to some people, all visitors who click on a link also click on AdSense ads that appear on the next page. 

 I have tried the links in several places and got very different results depending on the case. It is hard to say whether it will work with your site or not. First, put links in a rather informative site with a fairly general public. I got nothing special. Let's say that the MPC was enough to pay a large candy bar. On the other hand, I placed links on a site dedicated to a specific product with a limited audience. The results were fantastic! I got a higher CPM than it could gain someone working in a fast food restaurant all day. The conclusions are obvious. If you want to use link units, you must put: 1. In a place dedicated to a specific focus of interest. A site usually receive general announcements and a few clicks. 2. Above the fold with few links and more. This is crucial for the links: If your visitors click, do so to a URL (link here) that you would bring money. It'sa good idea to keep your link units to sites that have keywords pay much. If a web surfer arrives at your site in search of a product or information on a keyword that pays a lot, usually clicking. Been astute align right and place the skyscraper in the middle of the page. But look where their adSense links in the column on the left, up, above the fold. This means that the first thing you see are the Google ads. If such links are appropriate to the AdSense site content, may generate a clickthrough rate of 1% -2%. If you have room in your side menu and can fit there, I you to try. Blocks 5.6 horizontal links Google has recently introduced a new format of AdSense link units: the horizontal format. This is a huge difference for users of the new format have managed to increase clickthrough rates up to 200%! The stacking of the links above should link lists but draws too much attention when placed within the text. In contrast, horizontal ads agree very well to sites composed of articles that blend perfectly. Figure 5.6 The new horizontal link units are right to be inserted into articles and also clearly highlight the keywords that your website generates. Standards are maintained, meaning that you can only put an AdSense link unit per page and the Internet have to click twice for you to collect. But really worth it slides into a long article. I recommend that article to be placed above or below but not inside where you could easily ignore. 

 Use Multiple Ad Units Google approves So they are put up to three AdSense ad units on one page and one link unit and AdSense search box. What does this mean for Web publishers? A real bonanza!: Now is much more likely to "hook" to readers through new listings since each block ads are always different. To enhance this opportunity, think about adding new content to sites that receive more traffic. You can use attractive graphics that load quickly to entice surfers to scroll down. By example, bold graphics and relevant could be a good way to attract visitors to a listing. A B2B website (known business transactions with one another) could offer a story that every day with a humorous address the issues and news related to business. You can place your ads just below the story to make them look right away. This strategy will maximize the visibility of the AdSense blocks, resulting in more clicks and therefore more money! With multiple ad units, you decide where best to place each type of ad you want to provide on its website.