4. Using Colors To Increase Your Clicks 

4.1 Designing your website to emphasize AdSense Once I attended a parade in which all models had the same all black. Bored? Nonsense! The parade featured platinum jewelry sets were designed to enhance the jewelry rather than distract the public. You do not have all pages of your site are identical (or black). But we need the look of your site draws attention ads and present them as attractive and valuable as jewels platinum. Many Web sites are eye-catching graphics are obvious, generally at the expense of ad units AdSense. If you use AdSense, judiciously selected sources, their sizes, colors, images, tables and other visual aspects of your site Web. Call attention subtly on their AdSense ads. That they are the stars of your show!

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4.2 Remove the edge! 

Can double (or even more) their clickthrough rates with this simple setup. Even before the Internet, ads in newspapers and magazines demarcated with a thick border. So it's no wonder that the edges and boxes symbolize now advertising. The ads are prominent edges give a disorganized appearance your page. Gaze from the text ads and also show emphasize the separation between ad units and the rest of

 Google provides a wide color palette in your area administration (see below). Use to adjust the appearance of your ads that fit well to your page. In one click you can harmonize the color of your ad border color bottom of your website. When the edge blends with the background free lots of space. In this way the page appears at once more meticulous and ads more attractive. Also be sure to choose a color that fits well to the bottom of the announcement should match it with the bottom of the page that appears. If the ad is displayed on a table, you have to bring the fund table with the bottom of the ad. The key is mixing the background color and the edges with the page so that the text appear to be part of contents of this page.

 It is important to harmonize the ad background color with the color of bottom of your website. As this example shows, although the edge does match the page background, the announcement highlights a lot of white background. 4.3 The text also is Design! Then the size of the text, its source, its color and the color of your ads have to match the other text elements. If the text color ads is identical to the text of the page, and facilitate their incorporation will give the reader the impression that you are the one advertised. And if the size of the source of the ads is the same size content, will be the same: do not give the impression of being something that Google but has brought part of the site. This harmony leads to clicks.

 Set the file format your text ads to maximize your clicks! In my Blog, I decided to use a 728 x 90 leaderboard above the page. Visit http://www.joelcomm.com to learn more. This is what you can find on my blog where I am doing an experiment: I changed the color of the title of ads that matches the color of the text titles. I have also harmonized the text color ads with text color and page background ads to the bottom of the page. (You could also change the font size for see if it affects my clickthrough rate.) This triple harmony (titles, text and background) can generate rates clicks excellent. The use of too many text styles produced disorder and confusion for their visitors. So it is better to try all legal means could give the impression that your ads are part of the contents of place. Or rather, use colors so that your ads do not appear Ads!

4.4 Blue Is The Best Color So the edge is removed, the ad text must be the same color as the text on the page and should harmonize the bottom of the ads with the background color of the Web page. And the link? What color should be the line that the user will clicking? The answer is simple: blue. He used to say that the entire text of the announcement had to play with the text page, including the link. But after reading an article on advantages of keeping the blue color of the link and try it widely, I say no. According to the logic, users are accustomed to seeing the links are in blue, the same way as red stop signs. This means it's more likely people will click a blue link on a link in any other color. The line of your AdSense code that sets the color of your link is the sigiente: Google_color_link = "# color"; "# Color" is a code (in the form of a hexadecimal number) that represents the color you want to use. It is advisable to use the number # 0000FF. If you keep the blue for your links, your clickthrough rates may increase up to 25%. 

4.5 Is Where was the URL? You can change the text color and give the appearance of your links scream "I am a FREE way to where you want to go!"

But by the standards of Google, has to appear in the URL. However, no need to call the attention of visitors. There is a legal trick that the URL is not as striking. It is change the color to harmonize with the color of description. This form is mixed with the URL and the description is a hyperlink that calls the attention instead of the URL. Google provides tools to do so it would be a shame not to use it, right? I warn that it is normal not appear verbatim in the leaderboard 728 x 90 banner and 468 x 60 so do not worry about it, it will no problem with Google in this regard. These ad units are. Intentional Lack of Harmony

 4.6 As for colors, I recommend the triple harmony and the use of blue for links. But you can implement another strategy. You can intentionally choose the colors and styles of the ads make game with the rest of the page, provided that the place above the page. This distinction creates two "zones" powerful and therefore two types of experience for visitantee. The first area is always placed above the first page, above the Main banner symbolizing the site. The colors of text and captions are colors that harmonize with the main banner component. (Note: Since the URLs do not appear on this type of block advertisements, with only certain text ads can implement this strategy.) It placed these ads appear above the main banner be key control points for your site and more likely to receive then clicks the impression visitors will visit another area of fundamental the site.