Google Adwords Guide - How To Get The Basics Right

Welcome to this Google Adwords Guide hub that is designed to give you a very basic overview of how to get started with Google Adwords.

If How Ever You Require Some Advanced Tactics on Google Adwords, I Highly Recommend reading This Product Review Blog Post

If you know what you are doing with Adwords you can make a lot of money by driving highly targeted traffic to your website. However, if you get it wrong, like I did at the start, Google Adwords becomes a money-sucking monster of epic proportions.

So, what is this “thing”? Well, this Google Adwords guide will help you understand the basics of putting your first ad group together.

In very basic terms it is a way of driving targeted traffic to your website so that you can sell things and make a profit.

You design and place adverts on the Adwords network and when someone is attracted to the advert and clicks on it to go to your webpage, you pay for the privilege of that click.

This is where the term “Pay Per Click” or “PPC” comes from.

So, how do you determine when your ad appears and who clicks on it?

This is where the clever stuff starts! In very basic terms you identify “keywords” that you think people will type into the search engines to find what it is you have for sale.

So, when a searcher types in your keyword or phrase, your ad is triggered by the Adwords system and your ad shows! If this hub was a sales page, and if you were quick on the uptake you might noitce that I am optimizing for the phrase Google Adwords Guide :>) Simple, eh?

Well, maybe not!

But let’s carry on…here’s an example of what the ad results look like, this was a search for “Dog Training”.

So, how do you mount a successful Google Adwords campaign? There are some key steps you must take.

1. Research your market – I’ve given up the number of times I’ve heard people moan about losing money when they simply haven’t researched their market. It’s imperative you know and understand your market, make sure you don’t fall into this trap.

• Never assume anything
• Find out the reason why
• Find the spending power (a simple Google search will suffice)
• Look at and assess the competition
• Problem analysis – find the reason why!

2. Research your keywords. Make sure you know what keywords are relevant to your landing page. The Google Keyword tool is free and as good as any paid tool you can buy, after all it is straight from the “horses mouth”.

• Lots of keywords doesn’t mean lots of profit
• Relevancy is the keyword :>)
• Look for keywords at the end of the buying cycle…here’s why

If you look at the keyword “Dunlop Super Max 5 Tennis Racket”, you might think this is a good keyword. However, it is only at the research stage. Think about it, if you typed that in what would you be looking for?

Pictures of the racket? Researching? Which top players use the racket? Chances are they are not looking to buy!

However, if you had the keyword “Buy Dunlop Super Max 5 Tennis Racket” then it’s a fair bet that anyone who types in that keyword has completed their research and is ready to actually BUY the thing! Which click would you rather have?

By the way, you can tell I don’t play tennis can’t you!

3. Build your ad groups with small groups of keywords built around a common root keyword, this is key to a successful campaign, it ties in with relevancy of results (see later).

• Tightly clustered groups around a root keyword
• Keyword in the ad headline
• Use the keyword at least once in the ad
• Ideally use the keyword in the URL
• Use Phrase and Exact match (I don’t use broad too many non relevant clicks).

Remember to use negative keywords

Example Ad

Dunlop Max Tennis Racquet
Buy The Dunlop Max Tennis Racquet
Best Prices & Delivery Guaranteed
DunlopTennisRacqet.com/Max

Example Grouping of Adwords – notice the use of negative keywords

4. Write your ad copy. This is a subject in itself and I will cover this in detail on another hub.

5. Create a landing page, again a subject of it’s own worthy of a separate hub.

6. Test and track for increased conversions, also another subject of it’s own for a future hub!

This is a very brief Google Adwords Guide that covers some of the key issues you need to address when setting up your initial Google Adwords ad groups.

If you have anything you would like to add or points you would like to make please use the comments below. I would love to hear what you think and to build a really useful resource for all of us to use in our quest for Internet profits.

As always...to *YOUR* success! Please add you comments to this Google Adwords Guide hub, I'm always interested to know what YOU think.