There are many out there that would have you believe that google adwords is the best way to go with advertising but with the rising prices of the clicks is this really the way to go. We will weigh the ups n downs of google adwords advertising to get a better understanding.

    Ad many of you who already use Pay Per Click advertising we know that google is definetely not the cheapest but it is the most popular way to go for that much needed exposure.

     Ups of Using Google Pay Per Click Advertising

1. Fast targeted traffic

2. High ratio of purchasing customers(they clicked on your ad)

3. Greatest exposure regardless of a customer purchasing

4. You can bid for the maximuim exposure as high or low as you want

5. The number 1 search engine online(you are invisible without it)

     Downs

1. The higher the traffic the more you pay

2. You have to outbid your competition to be seen(which can be more costly than effective)

3. You are getting charged for a click even if no purchase is made at the bid amount you set

4. a percentage of the money your site makes is going back into googles pockets as fast as it can come out

    Extra Plus of using Google

1. This is great exposure for those who have the money to throw away on the best in ad campaigning

2. The visitors now have your website address so they can return without having to click an ad

3. You can build your customer list quickly,eventually eliminating the use for ad campaigns further down the line

4. You will have succeeded in everything you set out to gain.

 If youdont have the money to use on ad campaigns please dont even go there because you are not only wasting your time but googles as well, I say googles time because within months of getting site visits you will be complaining about not recieving enough purchases,or complaining about paying google. Google will be stuck with a bill that you will not want to pay or might not pay,plus they will lose money,possibly take you to court blah blah blah. I know you all want that advertising but if you cannot afford it at the moment there is a way to get around it.