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Google Caffeine, will keep you awake?

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By Ellandriel


Google recently launched Google Caffeine
 

The new algorithm for the Google search engine, which in fact is not only a new algorithm, but a complete architecture that will rewrite your web search intirelly. The leader of the team Webspam Google, Matt Cutts, has even a comparison between Caffeine's update and the famous "Big Daddy Update" in 2005 .
 


However, the big question that arises now is: What does Google mean for SEOs Caffeine? For anyone who cares about SEO and proper optimization of his blog, I will leave some helpful tips to provide for the handling of Google, especially when the Caffeine is included in the official search engine of the company.


1. TESTING  Caffeine
Google Caffeine is available for testing in http://www2.sandbox.google.com/. This is an interface for demonstration and is still in progress and developments. So expect some news on the results of the SERPs and some downtimes when the Google is to make updates to the engine. One of the simplest things to note is that this search engine is much faster than the current engine of Google, more results in less time.

2. Do not panic
Who works with SEO optimization on a regular basis, generally the trend is to go into panic when  Google announces update in its search engine - whether updates or the PageRank algorithm of the search. The big advantage is that the Caffeine can be tested at the same time send feedback to the employees of Google. Simple do a search, then make it scroll to the bottom of the page where you will find a button that says "Dissatisfied? Help us improve. "Click on this link, type your feedback in the text box and then put it somewhere the word caffeine during their observation or suggestion, so the team knows that the recommendation / feedback was and is on the engine of Caffeine Google.

3. LINK BUILDING - Focus on the quality instead of quantity

I ran some tests on blogs of my own, with many backlinks and some other links that do not receive virtually none. It was interesting note that currently there is no major difference between blogs that are of low quality links, links that receive light to medium quality and high. The positions of all of them keep up virtually intact and Google did not alter the algorithm to the point of penalizing those who receive lower quality of links.

My advice to those who practice SEO and want to create new projects or managing existing blogs to the level of optimization for search engines, will be to focus on the quality instead of quantity. If you want to achieve better rankings in Google Caffeine will be paramount in the long term, have links with the quality and weight in the market. "

4. The Caffeine TEST BASED ON LOCATION AND LANGUAGE

Although the original address of Caffeine is in http://www2.sandbox.google.com/, using the query parameter, you can view results based on language & and location. The parameters you can use are:

     * Hl = language
     * Gl = country code


Take an example:

     * To check the results in Portugal, we use the "gl = in: http://www2.sandbox.google.com/search?gl=pt
     * To check the results in Brazil or in the UK, we can use the following code, "hl = br" and "gl = uk": http://www2.sandbox.google.com/search?hl=br&gl=uk

5. Solve ALL ISSUES Crawling IN YOUR BLOGS
Basically,  Caffeine is the indexing system of  Google, rescript due to higher performance and quality of results. Several improvements were implemented in the crawling of search engine Google, the speed of indexing and relevance of results. The fact that Google has improved substantially each of the key elements of indexing means that the crawling is becoming increasingly important for webmasters and bloggers, who should make their projects more affordable and easier to index. Make sure you check the statistics of crawling your blog, and statistical errors of crawling XML sitemap through Google Webmaster Tools console
 
. Keep in mind also that your website / blog should be completely accessible and ready to be fully indexed, without errors and gafes excuse. This way you can focus on the popularity of your links.

6. SPEED - the load time of your pages
There is no doubt that the load time of your blog is very important and crucial in crawling and indexing of your blog. Ensure that your blog has an acceptable loading time to get the most out of Google Caffeine and maintain a high rate of crawling. I noticed that some of my blogs slower decline eventually some positions in search results of Caffeine, much the fault of time crawling VS available information to index - this is obviously speculative and may not have anything to do with the speed of loading, but also may have since found no other reason.

7. SEARCH IN REAL TIME
With current advances in research in real time through companies such as Facebook or Twitter, we believe that the architecture of piamente by Google Caffeine is fully geared to indexing and search in real time. At present the search results of Caffeine are not unreasonably different from the current engine of Google, although expect news soon, having already read that Caffeine is currently indexing more results of Twitter for example. If you already tested the Caffeine should be repaired not only in speed of response of the engine, but the number of results returned.

CONCLUSION
The siege at the level of optimization for search engines is squeezing more and more, with reasonable regulations and changes which have to adapt quickly to not miss the train and above all the rankings. The social media will play an increasingly important role in campaigns, SEO and Google will surely focus is increasingly on the quality of links to determine the relevance of certain results, pages and blogs. If perchance you have practiced techniques of SEO simple and clean, there is no reason to worry about too much with the changes.

Give your opinion! Maybe you have already tried Google Caffeine?


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