Google Caffeine, will keep you awake?
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Google recently launched Google Caffeine
The new algorithm for the Google search engine, which in fact is not
only a new algorithm, but a complete architecture that will rewrite your web
search intirelly. The leader of the team Webspam Google, Matt Cutts, has
even a comparison between Caffeine's update and the famous "Big Daddy Update" in 2005
.
However, the big question that arises now is: What does Google
mean for SEOs Caffeine? For anyone who cares about SEO and proper
optimization of his blog, I will leave some helpful tips to provide
for the handling of Google, especially when the Caffeine is included in
the official search engine of the company.
1. TESTING Caffeine
Google Caffeine is available for testing in
http://www2.sandbox.google.com/. This is an interface for demonstration
and is still in progress and developments. So expect some news on the
results of the SERPs and some downtimes when the Google is to make
updates to the engine. One of the simplest things to note is that this
search engine is much faster than the current engine of Google, more
results in less time.
2. Do not panic
Who works with SEO optimization on a regular basis, generally the
trend is to go into panic when Google announces update in its
search engine - whether updates or the PageRank algorithm of the
search. The big advantage is that the Caffeine can be tested at the
same time send feedback to the employees of Google. Simple do a search,
then make it scroll to the bottom of the page where you will find a
button that says "Dissatisfied? Help us improve. "Click on this link,
type your feedback in the text box and then put it somewhere the word
caffeine during their observation or suggestion, so the team knows that
the recommendation / feedback was and is on the engine of Caffeine
Google.
3. LINK BUILDING - Focus on the quality instead of quantity
I ran some tests on blogs of my own, with many backlinks and some
other links that do not receive virtually none. It was interesting note
that currently there is no major difference between blogs that are of
low quality links, links that receive light to medium quality and high.
The positions of all of them keep up virtually intact and Google did
not alter the algorithm to the point of penalizing those who receive
lower quality of links.
My advice to those who practice SEO and want to create new
projects or managing existing blogs to the level of optimization for
search engines, will be to focus on the quality instead of quantity. If
you want to achieve better rankings in Google Caffeine will be
paramount in the long term, have links with the quality and weight in
the market. "
4. The Caffeine TEST BASED ON LOCATION AND LANGUAGE
Although the original address of Caffeine is in
http://www2.sandbox.google.com/, using the query parameter, you can
view results based on language & and location. The parameters you
can use are:
* Hl = language
* Gl = country code
Take an example:
* To check the results in Portugal, we use the "gl = in: http://www2.sandbox.google.com/search?gl=pt
* To check the results in Brazil or in the UK, we can use the
following code, "hl = br" and "gl = uk":
http://www2.sandbox.google.com/search?hl=br&gl=uk
5. Solve ALL ISSUES Crawling IN YOUR BLOGS
Basically, Caffeine is the indexing system of Google,
rescript due to higher performance and quality of results. Several
improvements were implemented in the crawling of search engine Google,
the speed of indexing and relevance of results. The fact that Google
has improved substantially each of the key elements of indexing means
that the crawling is becoming increasingly important for webmasters and
bloggers, who should make their projects more affordable and easier to
index. Make sure you check the statistics of crawling your blog, and
statistical errors of crawling XML sitemap through Google Webmaster
Tools console
. Keep in mind also that your website / blog should be completely
accessible and ready to be fully indexed, without errors and gafes
excuse. This way you can focus on the popularity of your links.
6. SPEED - the load time of your pages
There is no doubt that the load time of your blog is very
important and crucial in crawling and indexing of your blog. Ensure
that your blog has an acceptable loading time to get the most out of
Google Caffeine and maintain a high rate of crawling. I noticed that
some of my blogs slower decline eventually some positions in search
results of Caffeine, much the fault of time crawling VS available
information to index - this is obviously speculative and may not have
anything to do with the speed of loading, but also may have since found
no other reason.
7. SEARCH IN REAL TIME
With current advances in research in real time through companies
such as Facebook or Twitter, we believe that the architecture of
piamente by Google Caffeine is fully geared to indexing and search in
real time. At present the search results of Caffeine are not
unreasonably different from the current engine of Google, although
expect news soon, having already read that Caffeine is currently
indexing more results of Twitter for example. If you already tested the
Caffeine should be repaired not only in speed of response of the
engine, but the number of results returned.
CONCLUSION
The siege at the level of optimization for search engines is
squeezing more and more, with reasonable regulations and changes which
have to adapt quickly to not miss the train and above all the rankings.
The social media will play an increasingly important role in campaigns,
SEO and Google will surely focus is increasingly on the quality of
links to determine the relevance of certain results, pages and blogs.
If perchance you have practiced techniques of SEO simple and clean,
there is no reason to worry about too much with the changes.
Give your opinion! Maybe you have already tried Google Caffeine?
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