Google Plans to Produce a Gigawatt of Clean Energy, Cheaper Than Coal
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Google calls this initiative as “RE < C” or “Renewable Energy Cheaper Than Coal”. Google’s data centers consume so much power mostly from coal based power plants, so they want to provide clean energy to supply their own needs and others. Google’s Co-Founder Larry Page said the initiative would spend tens of millions of dollars on Research and Development and hundreds of million dollars in renewable energy projects and startups.
The company will try to produce power from Solar, wind power and geothermal systems and develop a cost effective technology based on it. And also they plan to license the developed technology to other customers. Google will have a dedicated energy division with the company and probably hire 20 to 30 engineers and experts. Bill Weihl, Google’s green energy czar, said they plan not only to produce a clean renewable energy from various sources but also provide them cheaper than existing coal power. Google’s will cost about one to three cents per kilowatt hour, coal on the other hand costs about four cents per kilowatt hour. Google is already working with two renewable energy companies, eSolar, Solar thermal company and Makani Power, Wind power company and may have investment in both of them. If Google can actually successfully develop clean energy sources that are cheaper than coal and create a business around licensing them (through their investments or their own technology), it would do nothing short of revolutionizing the energy industry.
Google has already invested in solar power at their Google Headquarters Googleplex and has the largest commercial solar installation in the US, a 1.6MW solar power generating plant. This solar plant provides up to 30% of Google’s peak needs. So, I am sure they will be inherently successful with this plan and also help others with an energy design that will work well everywhere.
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Comments
Great idea.
I think one day Google will dominate the world... We will be driving Google cars, wearing Google Shoes and shirts and voting for Google in the general elections and if thats is the case, im all for it. They have all the abilities to do things better ;)
Thanks Bob, if they could provide this technology for the public it will be awesome, at least they are not trying to be greedy like others.
Thanks Compu-Smart, yes we will see more of Google, but they don't try to monopolize unlike Microsoft, Apple. So, it is good to see they are doing this, even if they use for their facilities alone it is still good, they use less coal power.
Google is doing some very interesting work.
Some one once necessity is the mother of invention
Good hub
You do not have to be Google to invest in or help others invest in Clean Energy. Clean Energy can also be a part of your investment portafolio.






Bob Ewing says:
7 months ago
an excellent plan.