Google adsense vs Yahoo publisher network(YPN). Which is better and more profitable?

As everyone knows, Google adsense and Yahoo Publisher network(YPN) are the leading and most popular PPC(pay-per-click) affiliate programs in the world. If you are running a website and wish to earn money through business promotion by displaying ads on your website, then don't look any further. However the most intriguing question is that which program is the best and that which of the two offers higher profit. Well, this is a tough question to answer

Google adsense is rated as the most prolific and market-leading PPC affiliate program in terms of affiliate base. But Yahoo is not far behind and has its own benefits too.

Which is better? Google adsense or YPN?

Based on analysis, Google adsense provides better CTR (click-through-rate) which means whenever a person visits your website, greater are the chances of generating clicks from the visitor. The more people visit and click the ads, the more money the advertisers will pay to the website owner. The reason is that, Google ads are more content specific and target audience better than Yahoo ads. Yahoo, on the other hand, provides a better CPC(cost-per-click). CPC is nothing but the percentage of commission the affiliate programs pays, per click. For a single click, Yahoo pays more than Google. Yahoo typically pays around 30%-40% commission for a click whereas Yahoo pays 60%-70% for a click

Due to the above mixed features, one should decide which ads to display on their sites. If your webpage is good enough to attract substantial number of visitors per month, there won't be much of a difference between the revenue paid by Google and Yahoo, though experts say that Google can attract more number of visitors due to better content target ads. Most people regularly switch between Google adsense and Yahoo publisher ads to check which program generates better revenue for their websites.

If you have both Google adsense and Yahoo publisher affiliate accounts, I would personally suggest that you display Google ads on a set of websites and Yahoo ads on another set of websites. It's better to display Google ads on specific content oriented sites and Yahoo ads on non-content oriented sites such as entertainment sites. Users browsing non-content oriented site such as an entertainment site are more likely to click on a variety of Ads as opposed to a content visitor who is more likely to click on related topic. Since Yahoo ads are less relevant as compared to Google ads, displaying them on professional content oriented sites would not be a better idea