What is Florida Update?
In November 2003, Google did extensive modifications to its search engine algorithm. In SEO circle, it is known as Florida Update. Since then, Search Engine Optimization became a buzzword. Earlier, anyone could manage to appear on top of SERPs (search engine results pages) just by stuffing webpages with lots of keywords, both relevant and irrelevant.

What did Florida Update do to SEO game?
Florida Update changed the whole SEO game. Since then, optimizing your webpages for a search engine became quite tricky. In any field or area, when the rules become hard, need for experts shoot up. The rise of search engine optimization both as an art and science grew only after Florida Update. And, expert search engine optimizers, since then, are in high demand. And, their demand will only rise with every new update that Google will make to its search engine algorithm.

With quality content (that is extremely useful and relevant for the searchers) getting spotlight on Google search, a whole new breed of professionals called SEO Copywriters have sprung up. SEO Copywriters are going to be the most sought after web professionals, in a very short span of time.

Google vs. Black Hats
With every passing moment, search engines like Google are growing a whole lot smarter at sniffing out the great stuff and putting it at the top of SERPs. With this virtual war unleashed by the Black Hats, Google has thrown in all its power to keep them at bay. Its business is at stake. It already uses over 200 factors in its search engine algorithm to rank search results. However, till now, Black Hats haven’t lost this war and Google hasn’t managed to win it either.

What can you expect in the new Google Update?
On the basis of whatever I am reading on this art of SEO on the web since last few days, I am anticipating that within the next few months Google will come up with a new update to its search engine. And, this time, the new thing will be bigger, better, faster, and extremely meaner. This new update will help make Google index the new webpages real time. This will help make it outsmart the sites like Delicious and Twitter who are becoming a big challenge to Google’s internet dominance. The new update will help Google to top-rank only the webpages that are extremely relevant to the keywords and smashingly useful to the surfers who put in that search. Google will achieve all this because this time the new thing they are doing to improve their armory of algorithms is scaling-up their model of ARTIFICIAL INTELLIGENCE to the highest degree of perfection.

Black Hats “search” for cover. Your days are numbered. Try “Google Search” for finding better options.