Green mums

Green mums are concerned about the health of their children and work towards a healthier environment for their children's future. Their ever-expanding "to do" list includes preparing waste-free school lunches, lobbying for green building codes, procuring "locovore" - locally grown food - and remembering not to idle the car while picking up children from school.

At home they choose to switch to greener electricity tariff, or favour local shops and fairly-traded foods, and buy products to aid ‘greener' companies and starve those they disapprove of. They have learnt that they can make a difference. By avoiding babyfood filled with added sugar, salt and thickeners, individual mothers can be proud that today 70 percent of the babyfood on grocery shelves is now certified organic