Number one as I mention is you need to call to action. You
actually have to tell people. I want you to take this action and
then here’s the result you’re gonna get. So if you gonna ask
them to optin on your webpage, say enter your name and email
address below and then press the button that says let me in and
then you can come in and then you’ll get all these goodies.

So you need a specific call to action. You need to spell it out.
Don’t leave anything to imagination.

Another thing that I recommend your offer is what we call a piece
of free line content.

I’m also become kind of known lately using this term “move the
free line”. And that’s just a fancy way of saying that in the
past it was expensive to give stuff away.

I want to give away information product like a video it would
cost me 10 or 20 bucks to duplicate it and ship it out or if I
want to give out a book that have to get it printed and then send
them out.

Well now. Because of the Internet, I can create a video that
would have cost me 20 bucks to give away before and then would
have a perceived value of a hundred dollars, I can give it away
for almost no money for free that cost a bandwidth maybe a couple
of pennies. And you know now we can move the line of things that
we can give away for free. We can move the free line.

So I recommend you offer a piece of free line content, offer a
free teleseminar, a free video, a free downloadable book.

Something that’s worth 50 or a 100 dollars in exchange for an
optin or in exchange for registration or an action. When you
combine the call to action with the teaser content, free line
content that someone can get for free, just by opting in, it
really tips the scale of value when the person says oh wow I’ve
got to have I’m gonna get all this great free stuff.

Another thing to increase conversion and this starts working
especially well when you start asking for money. When our
conversion is asking someone to give us money in exchange for
value is to do what Jay Abraham calls the “risk reversal”.

If someone is entering their credit card into a website in order
to get an information product, they’re risking that is it a scam,
they’re risking that they’re gonna get rip- off, they’re risking
that the product isn’t going to be worth very much, they’re
risking bait and switch and all these risks that are involve.

Every time we buy something, every time we commit to taking an
action, we’re always risking something. [More…]