If you include articles in the design of your small business website this will help to drive more traffic to what you have on offer by way of products and services. The articles would be there for everyone to read, free of charge and are likely to play an important role in your sales. Your articles could also be distributed to other websites with a link provided for potential customers to be steered to your site, and this is another way of drawing traffic.

Effective words and phrases are brought into play by the experts in this field when promoting their products and services. This is known as "hypnotic" selling. The ten important words listed below are regularly used to encourage the customers to buy a particular product and should be included at the design stage of your website.

1. Tips

2. Fantastic

3. Methods

4. Method

5. Opportunities

6. Opportunities

7. Secret

8. Opportunities

9. Technique

10. Techniques

Here are a few examples of article headlines that use these attention grabbing words:

*Fifteen Free Tips on Letter Writing

* An Exclusive Opportunity to Profit From New Sales Techniques

Recession Proofing Your Business - New Techniques Revealed

Did you feel those headlines grab your attention? You may have noticed that each of the headlines contained at least two of the powerful words mentioned earlier. You should use as many of these and other "action" words to stimulate the interest of your customers and fuel them into buying your products and services.

You can make the design of your small business website work for you by creating a brand new webpage for every article you write. You should also maximize your articles to ensure they are search engine friendly.

Use highly ranked keywords and phrases as well as Meta tags (these are html codes that are not required by search-engines, however all search-engines use them). Then, when you upload your webpages with your keyword dense articles on them, search-engines will crawl to it! This will increase your search-engine ranking, making you more noticeable to potential clients.

If your articles are of a high standard, relevant to what you are promoting and original, they will create more exposure for your website along with demonstrating the finest of reputations to your potential clients.

Once your status is established, the fact that you have offered free quality articles which are full of interesting information, people will have the confidence in you to look at your website and in due course become your customers.

No one likes to be sold and they came for the information, but they will stay because the information helped them. If you can become and be seen as an expert in your field, you will in the end gain more customers, excited to do business with you as an alternative to the competition.

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