It is always important to test the water before launching an HTML email campaign. Online marketing gurus can save you from the dangers lurking behind the process so it is necessary to sift through all the strategies and ideas other online marketers suggest and evaluate each of them.

To make it simpler, and to save you from countless Google searches, we have outlined tips that every online marketer should know. These tips will guide you from the most basic marketing strategies to the most advanced steps successful entrepreneurs follow when conducting HTML Email campaigns. A list of what works and what doesn’t can provide a valuable overview of the do’s and don’ts of HTML Email marketing.

If you are planning to send HTML emails together with a form, this will simply spoil your campaign. Why? Not all email clients support the use of forms. You’re lucky if all your recipients use email services like Gmail and Yahoo but if they don’t, much of your effort will be put to waste. This is especially true when you deal with clients using Hotmail since this webmail service blocks the use of forms in HTML to protect the system from malicious scripts.

The best antidote to the use of forms will be having a link to refer to a form on an HTML page. This is the safest way to guarantee that all your intended recipients do receive and read your form on an HTML page.

If you think that the use of Flash can hook recipients into reading your HTML email, then it’s time for you to rethink your strategy. The process is simple. Webmail and email clients remove or block Flash that is embedded in your HTML email.

It’s true that Flash is still Flash and that it can significantly lure recipients to watch its content. You may, in fact, still use Flash provided that you put a link on your HTML email with a catchy clickable image that leads to your Flash movie online. Be sure to put a label on top of the text link so that readers can instantly have an idea of what’s there to be seen when they click the image.

Another myth that needs to be debunked among online marketers is the widespread use of JavaScript in HTML emails. This is actually one of worst strategies beginners employ since JavaScript is highly vulnerable to all dangerous scripting like XSS attacks. This is why email clients ignore JavaScript in HTML emails. You can simply opt to do tracklisting even without JavaScript.

After explaining the ban on Flash, JavaScript and other complex codes, what can possibly be the biggest blunder online marketers commit? DHTML, quite simply, this is the deadly combination of JavaScript, HTML, and CSS— at least for HTML email practice. As mentioned earlier, most email and webmail clients disable JavaScript.

These are just some important strategies every marketer should learn when doing HTML email campaign. Others are fond of making things complicated when the solution actually comes in simplepackages. Lastly though, before you click send, make sure that include an unsubscribe so that recipients can have the choice of removing their email address from a list. A successful HTML email campaign, after all, puts prospective clients and customers at the top of the priority list.