Are You Adding In ALL Your Costs??
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Possible Hidden Costs
I still struggle with pricing my work, something that I think many designers, particularly new ones, have a tendency to do. Until we gain confidence and truly appreciate the value of our work, we can miss some things in our calculations. So, I tried to write a list---WOW, was I surprised. Here are some things you may not consider when you are putting a price tag on a piece of jewelry.
[While I am approaching this from the viewpoint of a jewelry designer, I think you will find that this fits many in home business that make and sell items, such as those who knit/crochet/sew, those who make candle or soaps and many more.]
Your Time
1. Time---not the time it took you to actual design and lay out, make and finish the piece but what about the following
a. Time in research, writing and entering your blog articles
b. Time preparing your set, taking, editing and uploading pictures of your item
c. Time writing your listing, the description, creating tags, shipping plan
d. Time prepping an item to ship: gather package, wrapping, thank you note, any gift or coupon, postage and return address/mailing address
e. Driving to and from post office to drop off, pick up packages
f. Time maintaining your inventory, if you enter that in a software program, manually in a ledger, if you create labels, etc.
g. Time searching, buying and paying online for your components & supplies
h. Time driving to and from and while you are at bead stores and shows
i. Time filing sales tax, keeping receipts and preparing all that for taxes each year
j. Time preparing and submitting booth entry or jury entry for a show
Hidden Expenses
Expenses can all be difficult to identify. Have you thought of these?
a. Domain costs for your webpage, possibly a web hosting cost, maybe you use a web developer too
b. Camera for photos, lights and possibly a lightbox
c. Storage of your components: cases, files, shelving, boxes, binders, plastic tubs
d. Books, dvds, tutorials, subscriptions to magazines, any websites you subscribe to
e. Equipment and tools you’ve purchased (and what you store them in), your beadboards, props for your photos
f. Your calendar, scheduler
g. Cost of the designs you made for YOU---you are an advertising billboard of your own work
h. Cost of items you do make for gifts
i. Broken beads
j. Your computer, printer, paper, ink, and software
k. Cost of internet connectivity
l. In home office cost: space, utilities, filing cabinets, closets, telephone
m. Business cards, signs, posters
n. Booth costs: table clothes, skirts, displays, price tags, bags
i. Your costs for the show---food, drinks, lodging, travel
o. Mileage to everywhere mentioned above
p. Booth and Show entry fees, jury fees, fees to enter bead shows
q. Cost of all classes you’ve taken
Final, Miscellaneous List
a. Those “orphan” beads left over from a design but not enough to make another
b. Beads you purchased, then later realized you didn’t like them and don’t use
c. The small “leftovers” from your supplies—that extra 6 inches of cord, wire, beadalon, tigertail, etc that you can’t do anything with except throw away
d. The items already in your home and garage that also support your business, maybe you use your microwave, or your stove, or tools from the toolbox, toothpicks, clothespins, needles or pins, scissors, twist ties, sealable bags, notepads, fingernail polish, sandpaper or emery boards
e. Cost of any repairs you were asked to make, or adjustments to length, change out clasp or switch from pierced to clip ons, etc
f. Any thefts you might have had at a show (hopefully not, but things do happen)
g. Any items that become broken when packing and setting up/tearing down from a show
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Comments
Thank you Van, I think we all tend to "under-value" our knowledge and skills!
Well done Teri. The only thing I see and maybe it's there and I missed it is insurance. If you are doing the show circuit you might want to consider liability insurance. You may need a rider to your home policy to cover your supplies and created craft work from fire and other casualties. Check you auto insurance. If you are running a business not a hobby and using your car you need to be sure that you are covered.
Lois
Thanks. That I had not considered, but could be very very true especially if customers often come to your home or the value of your inventory makes that an important add-on. TeriB
Teri,
As a former accountant and accounting intructor this article and groupings of expenses is very helpful and very accurate. Costs are usually classified as direct and indirect or overhead and, by the time you calculate your direct costs (usually easier to identify) then you need to add in the indirects/overhead, which can oftentmes be analyzed and converted into a percentage that you apply to the direct costs since you obviously would pay for some of your costs that cover everything you make versus those costs just for the item being made.
Bottom line is it's important to make sure that your true cost and what you charge for the item does allow you to make "profit" from every sale.
A cost like the home office may be dicey since you may use that for other activities not related to your crafts business and the Internal Revenue Service (likely the equivalent taxing body in other countries as well) has some pretty strict tests on what defines a true home office versus just your computer, etc. used for a wide range of personal and business activities.
Thanks for sharing this, Ken (1/2 of Magpiedreams)
Thanks so much Ken. I hadn't really thought about tax implications on some of these rather ambiguous costs, but it does help to think about how you use something "part of the time," "most of the time." "once in a while." or "all the time" when figuring out what to do with our records and taxes.
I too tend to discount my design value, time, sunk costs and expertise. It's a common artist failure. Thanks for the reality check!
I think I really need to re-work this a bit and try to put it into 2 lists, those things that REALLY can/should be included in your design costing process and those things on this list that are those "extras" that are simply, well maybe not "donated" by us, but inherent costs of doing business. So, that's another thing to do, but I think I want to wait a while and see what it looks like if I come back wtih "fresh" eyes!
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Van Stewart Bevil says:
12 months ago
Great subject and well addressed by you Teri.
I have always had trouble pricing my artwork.