Social media optimization has become an in thing in marketing or publicity, I recently had the opportunity to work for a candidate in a general election where the positive news about the candidate was widely used in the social media to create a buzz, and with his low key profile, he was able to topple the opponent with ease through his image makeover, through SMO we were able to create a positive influence among the voters, well this is just a tip of an iceberg, where as business corporate/ internet marketer/ home business, who don't have time or resources can outsource their social media optimization to companies , who have their virtual assistants to work on projects depending upon the niche of the clients need.

Here are the 5 original of SMO

• Increase your linkability - When you hire a virtual assistant in a SMO project, they help you in getting good back links, which will provide you with more authority for your content/ site.

• Make bookmarking and tagging easy - There are millions of bookmarking sites available and in my experience I had come upon so many sites , which can even get you good PR , due to unique visitors in bookmarking. Adding Tagging is an art; only a person with good experience can come out with the niche tag and get it really optimized.

• Reward inbound links - Search results are influenced by inboundlinks, and SMO will generate tons of inbound links, if it is optimized wisely.

• Help your content travel - Your content is King in SMO, so if you are not able to develop a good content it is advisable to outsource it, so that a professional can handle the job .

• Encourage the mashup - Syndicating your content with RSS will lead you to good traffic .