There's only one response to this, and it is because blogging for your handcrafted jewelry business is usually easier and more robust in benefits opposed to other kinds of web promotion.

Why blogging is easier than other kinds of web promotion for your handcrafted jewelry business.

Straight forward to Design

Unlike websites, whereonly some but hardly ever all of its pages comprise of static design, blogs always have one comprehensive design for all its pages. You can also choose to design in CSS or HTML, whichever is more satisfactory to you, but if you don't know any designing language, you could always choose any of the pre-built template designs available through the blog service provider.

Easy to update or rework

Unlike websites, which you basically have to update or rework through manual means, blogs can be simply updated or changed by clicking on the edit button for an individual post you want to modify. After typing or removing the applicable data, you will only have to click the update or save button and that is it! Everything's back to normal and flow of traffic can carry on once more.

Easy to Categorize

Unlike websites, which generally requires you to catalog pages or data individually, blogs generally allow you easy control over themes and categories. With just one click, you can repeatedly move groups of posts from one category to another. You can also provide a description and name for each category.

The advantages of using blogs versus other forms of internet promotion for your handcrafted jewelry business.

SEO-Friendly URLs

Unlike websites and various forms of promotion, blog services commonly offer blog owners simple and SEO friendly options for choosing and creating their blog URLs. Accordingly, blogs have a better chance of rising high in search engine rankings even if they cannot be classified as websites per se.

Internal Linking

Bloggers can also take advantage of deep linking techniques through their posts. By utilizing trackbacks and various other types of links, they can automatically give their entries many links. As a result, search engine bots will generally have a more positive attitude toward these blogs and consequently giving them higher rankings. To take full advantage of this benefit, always observe the associated blog entries so they can be linked together. Consider isolating your posts into segments or making follow-up entries. Use blog post titles that easily demonstrates to readers whether posts are linked to other posts such as Part One, Part Two, and Part Three.

Connecting to Your Readers through RSS

Bloggers also have an easier choice of connecting and updating their readers merely by RSS. If customers like what they are seeing and reading, all they have to do is apply the RSS link provided in the blog and they can repeatedly obtain alerts, updates, and news in their email inbox.

Points for Diligence

Unlike other forms of Internet promotion, writing frequently is not rewarded but in fact punished because readers view email campaigns and keyword filled web pages irritating while search engine spiders view them with distrust. It's definitely a different world, nonetheless, when it comes to blogging. Every time a blog owner posts innovative content, this is comparable to one brownie point for your blog in the eyes of search engine bots. The more you post the better the chances for your blog to gain in terms of search engine rankings. More importantly, submitting a postis free so you can update as many times as you want daily.

Better Interaction

You can also interface more and better with readers and clients through blogging. Most importantly, the blogging community is far more energetic than people who frequent forums or subscribe to email alerts. Bloggers like to write and are thus more prone to comment on whatever post you have. Each remark, by the way, is also viewed as a brownie point in your favor.

If the above points and benefits have convinced you to make a blog for your handcrafted jewelry business, here are some tips you should consider:

Choose your title sensibly, whether it is for your blog itself or for any of your posts. Titles are one of the most substantial things in the eyes of search engine bots.

Be succinct and concise. Bloggers are hardly in favor of monotonously long posts. They want brevity not detail.

About John S. Brana

John S. Brana designs and handcrafts fine jewelry for both men and women, and also provides consulting services to jewelry designers and small business owners on internet marketing and promotion.

Your Home Based Jewelry Business