Hotels and Software

So you have you Hotel business and your looking to get online and start your room booking software, what do you do? and what do you have bare in mind?. Lets start with the basics.

The Host

The host is the company that is going to be responsible for hosting your web page and your room reservation system. The thing to bear in mind in the hospitality software business, is where your accomodation is based. If you are in France it would be better to have a French hosting company, search engines like it better this way, and will already give you an advantage in serp's.

The Domain (TLD.)

TLD stands for Top-Level domain. This is the .co.uk, .com, .fr, .it bit. Again the most important thing people forget to do, is host in there own country using there own top level domain. Dont ask me why but Google likes it this way and what google wants we do!.

The Problem

I have spoken to a lot of SEO's (search engine optimizers) regarding hospitality, and they have agreed, that some customer demographic makes it a pain. Take for example you were a gite in France. You had a .fr TLD, and you were hosted in France. You quickly started getting indexed in Google.FR and were getting some traffic. But were all your customers based in France, how about italian, American and British Tourists looking for room booking software. How are they going to find you.

Mini-sites

The key is to host mini sites of your orginal website. This doesnt have to include your room booking software, but just the main features of your website, vary the content so you dont get penalised and link back to your main site. This will have the following benefits :-

• It will be a number of links back to your original site.
• It will be in your customers language
• Google will index it into the proper country related search result

This may seem a little expensive, but consider the amount of traffic you are missing out of and you room bookings, can you afford to lose out to somebody else?

Many hotels now realise that in order to have a successful business they must invest on the internet. Unfortunately some have still not learnt that with a bit of help, not only will it advertise there business, but will also gain there revenue through room booking software.

Through cms (content management systems software) anybody with a limited knowledge of how the internet works, can builld up an attractive online presence which keeps room bookings up, and visitors coming back.

Keeping visitors coming back, means room bookings are up

These days the only way to keep customers coming back is through an informative website. With cms software, you can build a community of pictures, information about the area, even some extra revenue away from room bookings by allowing people in your area to buy space on your website for there advertisements. Its no longer about this is my B&B and this is where it is, it is now about this is my B&B, this is where it is situated, here you can buy tickets for this show, here you can visit this place and download a map, here are what over visitors have done,

Host your own online component and alllow customers to book rooms through the software.

Why pay a 3rd party to list your hotel, when your competitiors are there too!. Why not have your own room booking software, where customers can see for themselves the availablity and contact you direct for any special booking terms.

It will save you outsourcing and keeps you in direct control! Buy Reservation manager from the experts in room booking software at http://webformatique.com/en/reservation-manager/reservation-manager-2.html