How A Firm Grew Revenue By 150 Percent

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By Blake Glenn


A Mysterious Mogul Comes Knocking!

 

Emerging Growth Mogul listen up!

How do you kick your business into fast-growth mode ... without millions in venture capital?

That's the ancient dilemma that most would-be Emerging Growth Moguls struggle with.

Well, let me tell you a very short story about a company that did just that, and the mysterious stranger that drifted into town to help lead the effort.

So gather around Emerging Growth Moguls ... I've got a story to tale (I know it should be tell, but tale and story are synonyms ... get it?)

Once upon a time, long ago (about 3 years), in a distant and curious land (Washington, DC) a wife and husband duo owned and managed an electrical supplies and distribution company.

The wife, Cora, was the primary founder and President of the firm. The husband, Ken, was a co-founder and executive VP.

Perhaps this dynamic duo thought their marriage would serve as the foundation for the ideal business partnership, because they named the firm Ideal Electrical Supply. These business moguls worked long and hard to build Ideal into a fairly nice-sized middle market firm.

And, in their 20 or so years in business, they had to overcome many obstacles and dangers along the way.

But they became Emerging Growth Moguls anyway, eventually reaching revenue of $10,000,000.

Unfortunately revenue leveled off. And alas, they were Emerging Growth Moguls no more.

But Wait, There's More!

Business Moguls Cora and Ken knew that more revenue was to be had from their enterprise.

They just lacked a key missing piece. They needed someone to run operations and bring an emerging growth vision to the firm.

One day, as they pondered their dilemma, a mysterious stranger came knocking on their door. Let's call him Dennis.

This stranger wowed them with grand visions of fast growing revenue and markets not yet tapped by their hands.

Well they'd heard this before. Many a slick-talking wannabe Mogul had come knocking before. And they'd left nothing but disappointment in their wake!

But they decided to give this stranger named Dennis a shot anyway. He would help to lead them to the emerging growth promised land ... so they hoped!

No Sacrificial Lambs Required

Though these were ancient times (2005), Emerging Growth Mogul Dennis required no sacrificial lambs for his efforts. He just needed a handful of key items to toss into his brewing stew of mystical business growth success:

  • A common growth vision that they all agreed on
  • A change in team members that couldn't see the new vision (No they weren't beheaded ... at least that's what I'm told!)
  • A key finance professional to fill an important role
  • A laser focus on leveraging every asset available, including government certifications
  • Asset-based financing to ramp up growth

Perhaps there was a little debate about each item. But in the end, Mogul Cora and Mogul Ken agreed to what was needed.

Dennis completed his mystical success stew.

This Stew Is SOOOO Delicious

In 3 years, Ideal Electrical Supply grew revenue from $10,000,000 to about $25,000,000!

That's 150% growth!

That pot of success stew had really worked.

Cora and Ken were Emerging Growth Moguls once again.

And Mogul Dennis ...

Well, just listen to The Looney Executive Podcast Series to learn the rest of the story!

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Dennis  says:
2 years ago

Yea... I like this good job!

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