Misspelled Keywords on EBay and Websites

Ok, I realize that one of my stores has a name that's not the easiest of words to spell. In fact it could be one of the commonest misspelled words on eBay.

It's Machine Embroidery.

Now most people, I guess, can have a fair go at machine, but embroidery?!!!

You would not believe what people can do to this word. Well I think probably most of you could believe. So how do I get people who can't spell the word embroidery to visit my store or my hub?

Firstly, I have to find what the common misspellings are. For that I use a free tool called Spelling Bee but there are many free tools out there just type "free ebay misspelling tool into your favorite search engine (probably google!).

These tools,by the way, can be used to good advantage if you're a buyer on eBay, because when sellers misspell their auctions then they give an opportunity to the misspelling searcher to grab a good bargain by being the only one to find the auction.Click Here For an Example(NOT AN AFFILIATE LINK). Do any of you use misspelling tools like this?

We're getting off the subject. How do I get people who misspell embroidery to find my machine embroidery website? Do I somehow subtly introduce the common misspellings into my website without offending the strong spelling community. Or do I put misspellings into my tags?

I realise I'm running out of information and introducing questions into this article but maybe some of you can come up with the best answers.