How-I-Quickly-Find-Lucrative-Keywords-Using-Free-Tools

Nobody enjoys wondering why their finely crafted articles aren’t being read. As Pay Per Click advertisers we have the added challenges of bringing in more than ten cents per click and raising our click through rate from one or two percent to fifty percent or more.

Raising the click through rate is the subject of my Search Marketing hub. In just a few minutes you’re going to be able to

• Find long free lists of hundreds of niches
• Locate high paying keyword tags to efficiently monetize them
• Predict how many searchers look for those phrases every day

To make a living writing online, your articles must be relevant to your audience and the search engines. If you wish to:

• Retire early
• Change careers
• Overcome not having a degree
• Pay off debts
• Put your kids through college
• Or just be able to afford the extra cost of gas, electricity, and your meds, this Hub Series is required reading.

“Write about what you love and the money will follow” is true only to the extent that you choose your keywords and tags wisely.

Assuming every tenth visitor clicks on a ten cent ad, your hubs, blogs, and articles must be read by ten thousand people every day to earn $100 a day.

Suppose you could gross $5 to $10 or more per click and average $2 each click from Google, Amazon, or Ebay. Assuming an achievable 10% click through rate makes each visitor worth 20 cents. Let’s see, 5 visitors per dollar means you only need 500 visitors per day to make that $100.

Its much easier to tweak an article to double its click through rate than it is to double the amount of highly targeted viewers. Doubling your CTR means you only need 250 visitors each day to make $100.

The industry average CTR for little or no audience targeting is around 2% to 3%. By writing material that is incredibly relevant to both your audience and the search engines, it has been known to be well over 50%.

Hub Pages was designed and built specifically to promote our hubs across the entire Internet.

You have three audiences, just like a sitcom or game show playing to:

• Live audience (fellow Hubbers),
• Weekly TV audience,
• Syndicated audiences on reruns.

This incredible leverage is even better than alchemy if you shrewdly choose high paying keywords that get searched for at least 1,000 times a day.

Mixing in a little thought and imagination will let you write directly into Google’s top 10 for your more descriptive (and higher converting) selected search phrase.

Also, by including links in your hubs, you can drive traffic and improve your sales site’s search engine results page rankings for more competitive keywords as your writing appears in other sites’ content and all those links add up over the months and years.

Sure, one can arrange for a huge payday, but getting paid every single day is a lot easier to do and has less exposure to taxes.

You can get tons of ideas about what's popular from the best seller lists on article directories, Amazon, Ebay, and most major newspapers.

Google/trends is a way to find topics that are suddenly hot. If you know a lot about sports, celebrity gossip, and/or what’s on TV, this is a source of high volume traffic with a very short shelf life. Odds are you’ll need to publish a new hub every day to profit from that approach.

Being able to predict an event like Knight Rider, which dominated google/trends the next morning, lets you surf a killer wave while everybody else is on the beach watching in awe and wondering how you got so “lucky”.

A free tool I use to get up to speed in a hurry is http://gistweb.com . It picks and chooses from around a dozen Google results to compile a very readable article for your own use, along with the list of resources that it was compiled from.

Just beware that if you try to publish its results without rewriting them in your own words, you will have more problems than you really want to think about.

Besides, there’s no honor or sport in stealing somebody else’s work. The sport is in finding and filling in the missing points and getting your added value content to the top of the search engines without waiting weeks or months like so many people do.

Be sure to read all of my hubs, beacause that's what I write about the most.

https://adwords.google.com/select/KeywordToolExternal is the main tool we’ll be using to generate our lists of ten to forty candidates. Finding high dollar keywords with lots of traffic is only part of what this Wondertool can do for you.

The keyword list it generates is also an LSI (Latent Semantic Indexing) vocabulary list of words that Google expects to find in the context of those keywords. This helps your readability and your click through rates by not repeating the same keyword over and over again throughout an article or hub page.

Old style (pre 2006) SEO helped G understand what a page was about by looking for a particular keyword density. That keyword would also be bolded in some cases, underlined in others, and italicisized elsewhere.

G's pretty good at analyzing a page, and it keeps getting smarter every week. The bottom line here is that on-page seo is almost a non-issue with hubs. It's only around 5% on websites and blogs.

Even better is what happens when you click the Website Content box in the left column near the bottom and provide a site address in the middle column. That sends Google out to look the site over and report what it thinks the site is all about. Not only can you use this for SEO purposes, you can point it to any hub you need to troubleshoot. This can take a minute or so, but its well worth waiting for with baited breath, believe me.

Next you’ll want to select which columns to display. I usually select all. The next option selects how focused you want those results to be. The options are broad, phrase, exact, and negative. That box in itself can be the topic for an entire hub in its own right.

Advertiser competition is what I look at first. If there’s no white showing, it’s a good candidate for high advertiser prices.

The search volume columns should be at least half full. You may or may not see either of them filled in on any particular day, so don’t obsess over this one, as we have another free tool that will give us the number of searches per day. We’ll be using that tool after we make our short list. Average search volume is a more useful metric in finding evergreen search terms with steady traffic all year around.

By the same token, knowing the peak month is useful for terms with seasonal fluctuations. The web is chock-full of sob stories about people jumping into AdWords with both left feet and losing a lot of money because they didn’t do this vital research first.

What probably happened is they got in during the slow part of the year, with the wrong search terms, got frustrated, and declared the program a thief and a liar.

Google policies are worth learning inside out because they reward relevance as Google understands it- the longer it takes a reader to hit the back button, the more relevant your writing is.

Forget everything you were taught about aiming for a Pulitzer Prize. Prolific Hubbers are the ones making the money. If you have a fresh angle on a highly sought after topic, you will have more traffic than the fine author who didn't research market conditions before writing.

Next is actually the most important part- the search volume trends. The flatter and higher the bars in this graph, the more excited I get. As you find suitable terms, click add to put them on your list in the right column. You’re going to download it in the next step so you don’t have to repeat this process next time you want to write a hub or lens in this topic group.

Now we’re going to extract numbers from these graphs. If you don’t have Excel, you can download Open Office for free from http://openoffice.org and use Calc. An added benefit is that Open Office will export any document in PDF form so you don’t have to pay to use somebody else’s service or program. Scrolling alllllllllllll the way to the bottom, you’ll see some links in the right corner. You’ll want to click .csv (For Excel) and download it to your desktop or docs. I rename these files by date, ending in a letter for which chart it is for that day.

The first thing you’re going to notice is that it isn’t formatted for easy use. You may want to start by aligning the text labels vertically, change all of the text to 8 point, and most of the column widths to 5 or 6 character. Another nice touch is to center some of the headers and maybe bold them.

Notice that you don’t have fuzzy bar graphs any more. Everything’s in numbers, so we have a better idea of the value of any cell. Now you can highlight, cut and paste, print, and otherwise analyze your search phrase and vocabulary list.

Now we can see precisely where the potential profits are. They probably aren’t going to be in the three highest paying per click terms when you look at the volumes and season.

Most of theses columns used to be a graph whose highest possible score could be one. If that number is .4 (40%) or less, I’d rate that as a poor candidate at this point. The next tool will give us traffic numbers, so we don’t know anything positively at this point.

Actually, we won’t really know anything until we publish and the audience of at least 1,000 viewers gives us a statistically valid judgment on it.

http://freekeywords.wordtracker.com/ is where you enter your top candidates to get an estimate of how many searches per day were made for that keyword or search term.

It will also function as a keyword idea generator showing traffic instead of what AdWords thinks the term may be worth at that point in time. Remember, Google is fully automatic, so any number they give you is likely to be different when you publish and when any particular visitor clicks on your ad. That probably has a lot to do with why they show unnumbered bar graphs.

Other factors affecting the actual click price are the quality score that G assigns to your page(s) and the ads in their inventory. It is possible for an extremely well converting AdWords ad to occupy the number one slot while paying only a penny more per click than the number 3 position. It really is all about relevance.

Google is extremely tight-lipped about any information, so let’s conservatively guess that they’re sharing 30% of the gross, hoping things went well for all 3 parties that month- Hopefully Google placed high dollar ads on your pages, they got lots of clicks that went on to buy from the sponsor, and everybody’s happy and making money from doing business with us.

The world pays for what a person can induce others to do. Call that leadership or salesmanship, to make money online we need to satisfy the reader’s hidden needs such as wish fulfillment and edutainment to pre-sell the products advertised on our pages.

This means that we need to keep our readers riveted to the page and lead them to the click(s) we want them to make, with the mindset and information they need to recognize our sponsors’ value to their lives.

Fortunately, this can be done very subtly across a thematically related group of hub pages. Google loves thematically related content. you should, too, because once a reader finds one of your pages, they’re very likely to read more and click more.

The longer your content keeps each visitor on a hub, the better your odds of getting at least one click out of ech viewer get.

As a business, how do we use the numbers we just compiled to make enough income every single month to “retire” or at least change careers on? Let’s use the number of $100 per day- all 7 days in a week- to arrive at a weekly gross income of $700. If that’s a bummer, think of it as a starting point, since it’s fairly easy to change to fit your situation.

Remember, this can be set up to run entirely free, with no hosting or membership fees, so the only questions are how well you can live on $700 a week and how to fully integrate your writing into your lifestyle so you can legally write off around half of almost anything you spend money on, including the tax advisor that will give you the absolute numbers and strategies that won’t get you in trouble with the IRS.

Selling directly from your hub page or lens is another way to make more, without the Google pipeline delays. The fastest free way to do this is find a product to promote at Amazon, and do a hub reviewing it. This is a quick way to get the hundred hubs that it currently seems to take most Hubbers to the $100 a day point, but if this hub is successful, that number may drop to 50, or even- dare I think or say it- 20 hubs!

Thanks for your time. Please remember to vote this hub up if it helped you. Comments are always welcome.