How Search Engines Rank Pages

As you apply Search Engine Optimization strategies, you should look at wedpages with the eye of a Search Engine Spider. If you are able to do that, you are half way complete to being optimized on search engines.

The most important thing to remember is that search engine rank Webpages not Websites. This means that you should not target ten different keywords on your main (index) page. You should focus on your webpages and target a different keyword on each of your webpages, as your pages will appear up for different keywords. All search engines do show the root domain names (http://hubpages.com/hub/How-Search-Engines-Rank-Pages).

Having your keywords in your domain name will definitely helps you to being index on search engine. But if you can't use your keywords in your domain name, use it in your file name of the page. This page will still rise in relevance for the given keywords.

Do understand that search engine spiders do not see the graphics, pictures and Java script in your pages. The most you can do is to use an ALT tag where you can write about your graphic and pictures.

Remember when the search engine spider visit your webpages for the first time, it doesnt know which words your page is related to. The spider only able to locate your related words by reading your HTML code.

Then the spider will compress your page and create the index associated with it. The words that are high in the list according to the main criteria will be considered your keywords by the spider.

This is called as the On-page factors of Search Engine Optimization (SEO), when a search engine user put in a queries, it will pulls out all pages in its data base that contain the user's query. and each page will be given a number indicators associated with it, as well as certain page-independent indicators (Page Rank). A combination of these indicators determines how well the page ranks.

The search engine spider will also include Off-page factors while indexing your pages. One of the off-page strategy is the words other webpages are using while linking to your webpages, this will put into consideration on your relevance of your keywords.

It's important for you to made your webpage attractive for visitors, do remember have you also made it readable for the search engine spiders.

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Teddy Wu

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