Preliminar note: I didn't expect that 'hubbing' is so much fun and addictive (highly addictive actually). My first Hub 'How To Convince Your Girlfriend Not To Watch "Sex And The City" But "Indiana Jones 4" Instead (100% Ethically)' was related to Mark Joyner's book and knowledge about The Irresistible Offer. Because Mark opened my eyes for marketing and business, I also want to dedicate my second Hub page to his concept of how to grow a business by using his bullet-proof strategies. If you got the chance to meet him one day you will actually see that he lives and breathes these powerful concepts.

To make a connection to my previous hub where I explained how to create The Irresistible Offer I want to put the focus on how you can utilize it to increase profit with minimum effort.

The Irresistible Offer is part of a bigger picture, namely The Great Formula.

Whooo...Sounds like an alchemistic secret that will reveal the solution and answers to all our tormenting questions.

Well, it does somehow, related to the world of buiness.

The Great Formula is a concept that, when applied correctly, enables you to continue to sell your product or service to your prospects in relation to the initial sale that you have made to create a first stream of revenue.

The Great formula is defined by 3 steps that are the foundation for any business to grow and necessary to establish the growth for the long term.

1.) Create The Irresistible Offer (TIO)

note: Please read my other Hub 'How To Convince Your Girlfriend Not To Watch "Sex And The City" But "Indiana Jones 4" Instead (100% Ethically)' if you don't know how to create TIO.

2.) Present Your TIO To A Thirsty Crowd.

What is a 'thirsty crowd' I can hear you asking. A thirsty crowd is your audience or group of prospects that are already existing out there and waiting almost desperately to consume and buy your stuff.

Famous analogy: Imagine you are selling drinking water in bottles in the Sahara. Literally you have a thirsty crowd out there that doesn't even require you to sell them your drinking water - They just will:-)

There are basically four ways how to capture a thirsty crowd.

You can pay for access to a crowd, speculate access, create your own and/or find lost herds...uh sorry...crowds.

This is actually worth writing an extra Hub only about these methods - Will certainly do so:-)

3.) Sell Them A Second Glass

How easy and simple is that? They have already bought...e.g. your drinking water...and now they are even more likely to buy a second, third or even uncountable time from you.

There are four methods applying here as well to get the maximum effect out of it.

These are selling methods that can be used at the point of sale and time after the initial sale.

You can certainly guess what the four selling methods are.

Right...the famous "supersize me" upsell, the "do-you-want-wheels-with-your-new-car" cross-sell, the "hey-you-bought-one-of-our-socks-last-year-do-you-want-the-second-one-now" follow up method and the "I-got-to-have-it-every-month" continuity method.

It looks pretty simple and is easy to understand, but I need to make you aware of the fact that it takes time and still at least a little bit of effort to create a TIO that "kicks ass" that can then be presented to a product related crowd.

Please don't underestimate the simplicity of The Great Formula as it is here presented in a rather short style. 'Simple' doesn't mean that a concept is dumbed-down, it is more unwrapped down to its core message.

The nuances and variations of this marketing strategy can only be fully understood by realtime practice and dedication.

For more info just read the book yourself in combination with The Irresistible Offer (Mark actually gives them away for free in digital format at the moment - I made the link available below).