It’s important to understand how to build mutual beneficial customer relationships with your list because when you connect to your list, great things can happen. If you want your list to respond to you, then you need to create customer relationships with them. They know who you are, know what you are about, they know what you have to offer, they know your personality is. The big reason that you’ve probably heard stories of people who create big sales numbers from a small list is that their list knows who that person is and has an understanding of the value that person brings to them.

So how do you build customer relationships with your list?

The best way to build customer relationships with your list is to actually have them hear your voice by using teleseminars or webinars where you can give them information on specific topics or on technique that is going to be interesting in the marketplace. You can interview someone else – an expert – on the topic or technique. You can find alot of people to interview because most of people are grateful to be asked to interview, they are honor and excited. If you have to pay someone a little bit of money, and you get the right to use the interview, then you are in great shape. You can do that in person, over the phone, you can record it using the service like www.freeconferencecall.com. Realize that when you provide the information as an expert, your association with the knowledge expert also makes you see like an expert too.

Instead of a teleseminar or webinar, you could record a video or audio. That allows you to share information with people and build customer relationships with them through your voice and hear about the information you are providing.

In a similar fashion, you can build customer relationships by releasing special resport on topics of interest to your market. You can write these yourself or pay someone to have them written for you. You can pay someone who is offering reports, ebook, or whatever the information you want to convey to people.

You can also build customer relationships by sharing stories from your life in emails, audios or videos. You can find interesting things to the marketplace. You don’t need to tell them the entire story of your day; instead, give them a reason why you are sharing with them. Providing all these and tie them to the story you are trying to convey. You can do that and give them alot of information.

A testimonial can be really important method for building customer relationships because you can tell people anything you want, but they don’t believe everything you say if you’re trying to sell them something. So testimonials from happy customers can be very powerful and very persuasive. It can be stories of a customers how they used your product, difference before they used it, and the experience of after using it, and how it’s benefited them in their lives.

A good way to get testimonials is to run a campaign to your customers and request them to send in their testimonials. You can offer them a free gift or run a contest. Of course, after you have collected the testimonials, you can send one or more of them to your list or you can send them one at a time. You can build customer relationships by doing this in your advertising, use it in your special autoresponder for 5-7 days in a roll. This lets your new potential customers hear from other people about the quality of your product, the benefits that customers got and how they are happy with the responsiveness of your customer service.

These are great ways to use your voice to build customer relationships with your list to build report so your list knows who you are, so your list would respond to you. When you want them to respond, to do something like, go click through an ad, or go buy something, or attend a teleseminar, whatever it might be, you can use your voice to communicate with them based on what you want them to do.

So, start using this information and start building that connection.