Targeting your ads is very important when it comes to increasing your ctr. If you run a blog about chocolate, you want ads about chocolate. If you run a blog about cars, you want ads about cars. You want ads that attract your targeted audience. Visitors who come to your site about chocolate are not interested in ads about vegetables. If this were your case, you would kill your ctr. One effective technique that I use to get targeted ads is section targeting. This technique is very simple.

1) Go to a blog post and click edit

2) Locate keywords with which you want to target your ads

3) Paste the following code before the keyword:

<!-- google_ad_section_start -->

4) Paste the following code after the keyword:

<!-- google_ad_section_end -->

You do not have to paste these codes directly around a keyword. You can paste them to include sections of your content or even paragraphs.

If you would like part of an included section to be ignored type the beginning code as follows:

<!-- google_ad_section_start(weight=ignore) -->

In other words(or should I say codes), it should look like this:

<!-- google_ad_section_start(keyword to ignore here=ignore) -->

Don't get frustrated if it takes awhile for changes to appear. Google says it can take up to 2 weeks before any crawlers notice a change to your site. It may help to hit the refresh button on your browser a few times. My ads once changed within minutes of implementing these codes!